"Given passenger dwell time, especially in the security check-in area, airport environments are ideal marketing platforms for large-format, digital and synchronized advertising," explains Mzi Deliwe, sales and marketing executive of Primedia Outdoor and MD of Indiza Media.
The tactical advantages include life-like, full-size images that are realistic and eye-catching. The technology delivers clear, detailed images even when consumers are close to the screens.
Despite the brightest lighting, the images are crisp and detail the true texture of the product. Real-time updates enable marketers to develop tactical messaging that benefits clients with the ability to create many innovative messages.
Individual messages can be presented on selected plasmas, one or all, and be time-based to enhance creative excellence. Excitingly, a range of messages can be interchanged within the advertisers' slot and direct data feeds can be downloaded to specific sites.
"Our 360-degree plasmas are synchronized to create dominance. All departing passengers proceed through the security area and cannot fail to observe and absorb messages from the screens as they approach the security check-in area and when locating their boarding gate," Deliwe concludes.
