Putting the Multichoice decline in context
Lindsey Schutters
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Queenspark targets Cape Town parkers
Primall's Parkade holding at Cavendish Square, Cape Town will feature Queenspark's Spring-Summer collection on eight large format parkade billboards until December 2009.
Aimed at the client's target market of women aged 25 to 65 and men between 35 and 70, the brand is the first and last brand in consumer's minds when entering and exiting the mall. The large, back illuminated billboards across one parkade level gain targeted exposure within a specific environment. Queenspark has given the campaign a national footprint by combining mall advertising with a SMS, print, brochure and website drive.
