Subscribe & Follow
Jobs
- Tender Administrator Johannesburg
Bizcommunity takes strategy to the street
![Bizcommunity takes strategy to the street](https://biz-file.com/c/1510/316295.jpg)
Featuring graphics that will be instantly recognisable as those that are created daily in meeting rooms across the world, the billboard's concept is intended to tap into that familiar business headspace - the ubiquitous presence of the boardroom whiteboard. The concept, capturing the thrill focus and sense of purpose involved in graphically simplifying business objectives using only a felt marker on a shiny white surface, is familiar to anyone who has ever used the medium.
We felt that representing Bizcommunity in this style, communicates our services as being integral to and synonymous with corporate communications strategy, in a fresh and relevant way.
The copy shows Bizcommunity's broad audience figures, reinforcing the brand's position as "the premier business news resource catering to a professional audience in Africa". We believe transforming a billboard into a whiteboard may also be a global first.
- Why over 350 organisations share their news via a Biz Press Office19 Aug 13:20
- Register for the CMO Summit, free tickets available to Biz readers13 Aug 09:24
- Get your daily business news on Biz WhatsApp01 Aug 10:27
- Biz Recruitment: Job creation for the nation22 Jul 12:01
- Get unbeatable value on Biz Event and Content Feature Sponsorships01 Jul 08:40
![](/res/img/s.gif)