According to Clear Channel, Outdoor advertising is experiencing tremendous growth in South Africa and Africa. Factors attributed to this growth include the development of new technologies that enhance the creative message flighted on all outdoor formats.
The outdoor format, however well located and sited, is largely dependent on the creative message flighted on the board for a campaign or message to be successful. A creative message that works for a magazine or newspaper cannot merely be transferred onto an outdoor format.
Furthermore, with the advancement of outdoor technologies, a specialist understanding of the implementation and limitations of new technologies requires the expertise of dedicated outdoor advertising creative experts.
Clear Channel Create promises to provide effective, affordable, and successful outdoor advertising design and production services using cutting edge technology and innovation. This addition to the Clear Channel offering provides marketers with a one-stop shop from conceptualisation, design, production and flighting of geo-demographically selected outdoor campaigns.
