Morphing from blue to red

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The 'little people' morph from blue to red, illustrating how you can bring your number with you when you switch networks and 'C for yourself'.

Net#work BBDO COO Clinton Mitri says the agency has wanted to use a lenticular billboard for some time and just needed the right campaign to come along. "The Cell C MNP ad is perfect for this technology. Photographic lenticular panels allow portions of the billboard to flip as viewers pass, creating the optical effects."

Hirt & Carter were responsible for the technology and production and believe this is one of a handful of lenticular billboards in the world.

According to Vanda Harries, Cell C's brand manager, the mobile operator's overall MNP campaign has proven extremely successful.