"To build on the success we have in the commuter market, ComutaNet conducts ongoing research into how best to communicate with economically powerful market and engage with other markets on a larger scale," explains ComutaNet sales and marketing director, Brian Lindquist.
"Recent surveys identified the need for a specialist media platform to promote product launches, community events and Government road shows at venues other than our established commuter hubs. Pro-Motion Rigs are the result."
The body of each MAN truck has been engineered into a mobile promotion stage that is driven to any designated high-density areas. The Pro-Motion Rigs are 9.1 metres long and 2.5 metres high. Equipped with an imported sound system, each Pro-Motion Rig allows promoters to engage with audiences of up to 7 000 people.
"The sheer scale of this kind of mobile platform offers flexibility, versatility and better value for our clients," he adds. "It guarantees higher reach and deeper penetration for the government communications, brand activations, nationwide promotions and road shows."
Each platform has a dedicated team consisting of a driver, a project co-ordinator, four artists, a sound technician and two promoters. "The Pro-Motion Rig teams receive extensive training to optimise the medium as a promotional tool and in the functional use of the vehicle," adds Lindquist.
Reaching their destinations, Pro-Motion Rigs are assembled in less than 50 minutes and equally important, rapidly disassembled to proceed to the next venue. This mobility enables advertisers and marketers to frequent more than one venue a day. Using ComutaNet's existing application skills, branding can be done on the truck itself, as well as on the interiors and exteriors of the presentation area.
As brand activation platforms, Pro-Motion Rigs allow face-to-face interaction and product demonstrations easily viewed from close up or afar. Marketers can purchase executions ranging from leaflet and education campaigns to high-end promotions with musicians and industrial theatre. The option to transport promotional material in the Pro-Motion Rig negates courier costs.
"A primary benefit of the Pro-Motion Rigs is mobility," concludes Lindquist. "Our three vehicles - one in each of the major metro areas of the Western Cape, KwaZulu Natal and Gauteng - are able to travel to and between outlying areas."
