A massive 40m Visa billboard has been wrapped around the building site. "The horizontal format of the site reminded us of a giant closet so hence the design showing a closet filled with clothes from different eras to drive home the fact that Visa really is an everyday payment partner that never goes out of fashion," explains Franke.
Grey's team included Franke, Wendy Bakewell (creative director), Lennox Nhando (copywriter) and Jo Theron (designer).
