"Each trailer was strategically placed in areas around key Makro outlets," says Kevin Kirby, group marketing manager. "For most soccer fans, winning a trip World Cup to Germany would be the dream of a lifetime, so the trailer would trigger an immediate retail call-to-action."
With the purchases having to had taking place before 15 May 2006 to be eligible for the draw, ComutaNet's highly visible mobile billboards offered speedy turn-around times from order to execution, as well as flexibility in location and duration.
