O’Brien: I live in Lonehill and work in Dunkeld and in clients' offices. I play in the bush and at the beach.
O’Brien: I think I’ve become synonymous with the direct industry, having been in it for over 20 years now. Plus, I pride myself on having a solid, reliable network; relationships are important to me.
O’Brien: It has been exciting, dynamic and evolving. I’ve found that my passion lies in building people to deliver great CRM and DM results to brands, customer engagement creative strategic and results-driven campaigns – no, really – numbers make me tick and I love to resolve strategic issues.
O’Brien: My daughters, my husband, friends, painting, Game of Thrones, wine, photography, the bush and wildlife.
O’Brien: It’s dynamic, ever-evolving and never boring. It’s second nature to me now.
O’Brien:
O’Brien: My day starts at 8am and ends around 6pm or 7pm. It’s pretty much a mixed bag every day…
It usually starts with a ‘Priorities Planning Exco Call’ each morning, followed by an ‘Account Management Priorities Call’, and then I get into the day. A normal day includes tons of meetings; an insane amount of emails; some strategy work; ongoing staff engagement (I love my team, they’re all amazing); HR; PR; and finances.
O’Brien: I believe you need brains, self-motivation, a strategic mindset and passion. And, having the traits of a psychologist is incredibly valuable – knowing your customers and what makes then tick will help you get it right.
O’Brien: This business is results-driven, so it’s clear who the achievers are. The top-ranked agencies continue to grow in terms of new account gains.
O’Brien: We have some amazing Telkom Business projects – dynamic and bringing digitalised CRM to life. There are also some exciting Jeep and Fiat CRM strategies in the pipeline. And, tackling new business, of course – always!
O’Brien: eCRM, VR, digital, big data and ROI.
O’Brien: I’m an in-betweener. I’m super interested in all the new stuff, but it takes time to learn about it. My kids do help keep me on trend.
O’Brien: From conversations with people. And at AfrikaBurn; the heart of creativity from a diverse group of interests!
O’Brien: I love to dance – I’m really a hippie at heart.
O’Brien: My phone is super busy and reflects my state of mind!
You’ll find family ‘group chats’, tons of messages and calls between me and my hubbie – my family is my reason for being; Snapchats, Facebook – love them both. Tons of pics; my phone is my reminder of fun times. And emails.
O’Brien: Bring in passion, build boundaries and strive to prioritise every day; you’ll never get it all done. Deliver a superb and fulfilling experience. Be curious and work to know more about your clients’ marketplace than they do; find the time, even though it’s not always easy!
Simple as that. Click here for more on iKineo and follow O’Brien on Facebook, Twitter and Instagram.
*Interviewed by Leigh Andrews.