Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Head of Performance Marketing South Africa
- LinkedIn Outreach Assistant - Remote Cape Town
- Creative Content Video Editor Johannesburg
- Influencer Campaign Manager Cape Town
- Pioneering Coordinator Cape Town
- Video Editor for Social Media Content Cape Town
- Social Media Manager and Strategist Cape Town
- Junior Digital Art and Social Media Marketing Coordinator Johannesburg
- Multi Media Journalist | South Coast Sun Durban
Twitter share counts a big fat zero?
With Twitter dropping the ability to get share counts for articles, online publishers are concerned as it looks like their articles have experienced a drop in social share popularity.
The World Wide Web woke to a subtle change this morning, that had some webmasters panicking and others shouting at their IT departments - why are we suddenly seeing a big blank where our Twitter share counts seem to be, especially on articles that have been well-shared across other social media platforms?
But it seems this wasn't a sudden business-draining move as the writing's been on the wall for a while now. In fact, the figures have been missing since 20 November, according to SmallBusinessTrends.
Back in September, Warfare Plugins wrote that the move was all about the money, in an article that's ironically been shared on Twitter 1,200 times since then.
Memeburn asks whether 'killing share counts' was in fact a smart move or simply self-destructive, especially as statistical proof is the lifeblood of most online advertising and marketing strategy.
If enough people complain there's a chance this will be re-enabled, but it seems unlikely at this stage.
Follow the #SaveOurShareCounts hashtag and share your thoughts below!
