#Pendoring2017: Praat met... Abnormal Group

Abnormal Group at #Pendoring2017.

While they had the fashion-conscious ad set drooling over their classy outfits, complete with ‘Hello Bokkie’ and ‘Classy Vaalie’ emblazoned tees, Abnormal Group’s work also worked. They did extremely well at this year’s Pendoring Awards, ranked as fifth best agency overall and bringing home a gold and silver Pendoring in the integrated and print categories respectively as well as another silver for design communications.

Gold baby!!!!! #pendorings2017 #winners #gold #silvers #advertising #southafrica #joburg #design #creative #adagency #abnormal

A post shared by Abnormal Group (@abnormal_group) on Oct 27, 2017 at 1:36pm PDT

Congrats again! Explain your agency’s work that won at the Pendorings.
Neser: The work that won a gold and silver Pendoring in the integrated and print categories respectively, was for a residential development called The Ridge, developed by our client Craft Homes.

The Ridge: Skoonma.

The Ridge: Seun.

The Ridge: Lion.

The campaign was based on the insight that families – especially uniquely South African families – need a lot of space to get along. We created custom-made frames to “house” all members of diverse families, whether it’s a rebellious, rapping teenager within a conservative Afrikaans family or a lone Lions supporter within a family of Bulls.

In the design communications category we won a silver Pendoring for posters done for a gardening app called ‘Gardening with Babylonstoren’, illustrating that the mobile app turns your phone into a very powerful gardening tool.

Our latest design work for #gardeningwithbabylonstoren @babylonstoren. We're all about #gardenday2017 ����������#design #client #illustration #craft #creative #advertising #advertisingagency #joburg #southafrica #abnormalgroup

A post shared by Abnormal Group (@abnormal_group) on Sep 26, 2017 at 9:17am PDT

Botha: Yes there are a lot! We love the Pendorings because of the fact that they celebrate work that’s based on true South African insights. It really is the truly South African award show for us. Plus the extra cash [from winning] is great, too!