Described as a new urban and contemporary platform aimed at providing high quality programming that's entertaining, informative and educational, it is also committed to programmes of local relevance, talents and events coverage based on a pluralist approach enabling broad programme coverage.
"Our strategy is to create a modern brand that people would want to associate with. We have produced on-air imaging and branding that is impactful, eye-catching and of high quality, as we believe our viewers deserve good quality television experience," says creative director David Phume.
The schedule layout has been designed to keep viewers entertained and it is in line with its brand placement strategy. The normal daily schedule consists of news, lifestyle, kiddies, soapies, factual, educational, drama series, documentary, movies and local programming.
The platform has been in development for about a year and, after trial and error, it is now under the management and support of Zallywood, which consists of several subsidiaries that are key in broadcast television and media.
Its primary mandate is to provide and create opportunities within the greater community of Tshwane through skills development in media and television. The station is in the process of developing workshops and auditions, which will take place at the Tshwane events centre.
