With both sides gearing up for a protracted battle for the hearts and mines — and wallets — of the country's TV-watching public, consumers look set to benefit. Already, there are strong signs of the incumbent sharpening its game in the face of competition.
On Digital Media (ODM), in one corner, is promising to serve a market — the emerging middle class — that it says MultiChoice has failed to address adequately. In the other corner is MultiChoice, which is gearing up to launch new products, including DStv Lite, to try to head off what it clearly regards as a threat to its hegemony.
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