BBC Prime breaks the 20 million milestone

BBC Worldwide Director of Channels, EMEIA, Wayne Dunsford, said, "It is a remarkable achievement for an international subscription channel to become so popular across so many territories. BBC Prime is well respected throughout the region as a source of high quality British entertainment programming and I'd like to thank our partners and viewers for their loyalty and support in making the channel such a success."

BBC Prime has seen strong growth recently with launches across Central Europe and Italy, the development of subtitling to cover ten languages and new distribution deals in France and Germany. In South Africa, BBC Prime is now established as the most watched international channel.

BBC Prime is broadcast to over 20 million subscribers across Europe, the Middle East and Africa on cable and satellite. Over 2500 hours of new programming are transmitted each year, including Parkinson, Top of the Pops, EastEnders, The Weakest Link and BBC Learning (the BBC's unique overnight educational service). This flagship British cable channel shows the best of the award-winning programmes from BBC drama, comedy, children's, documentary, film and lifestyle series. Subtitles are available in English, Hungarian, Czech, Polish, Hebrew, Romanian, Italian, Danish, Swedish and Norwegian.