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- Media Planner Johannesburg
Telmar introduces a new way of looking at television targeting
Viewer Targets gives the marketer or media planner a new way of looking at television targeting. They are no longer restricted to pure demographics such as age or gender. With Viewer Targets the planner or marketer can select viewers of a particular program or groups of programs as their target audience. Alternatively they can select viewers of a previously flighted campaign. This could be as large as a group of brands or as small as an individual spot
With this they can:
The marketer or media planner can use a combination of traditional target markets and one viewer target. They can select any period on which to base the target market.
The universe of a Viewer Target Market is based on a person who has seen any part of any of the episodes selected.
Editorial contact
Taryn Fritz
Taryn Fritz Public Relations
Tel: 011 442 7741
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