kykNET now enjoys a 33% audience share against DStv Afrikaans Adults and a 17% share against DStv Adults. In Week 22, Idols on kykNET was ranked as the fifth most popular show on the channel, ahead of popular shows like 'Super Rugby' and 'Villa Rosa'.
The first three Sunday episodes averaged 14.5 ARs, which represent over 138 000 DStv Afrikaans Adults. DStv Adults averaged 6.7 ARs, which translates to almost 150 000 viewers.
The headline sponsor of Idols on kykNET is the Afrikaans Language & Cultural Organization, ATKV. Other sponsors on board are Look & Listen (sponsor of the Idols' and viewer prizes); @lantic Internet Servers (laptop & Internet services sponsor); Peugeot; Truworths; Gallagher Estate; USN, the sports nutrition company (sponsoring mineral water for the Idols and judges) and Shure provides the microphones.
Contestants have now been whittled down to the Top 32 - vying for the Idols crown, a record deal from Sony BMG, R50 000 from ATKV and a Peugeot 307. The finale takes place on 27 August 2006.
