The DStv official party will adds magic to the event on Sunday 22 September at the Shimmy Beach Club in Cape Town.

It joins the City of Cape Town, Western Cape Government and Gearhouse SA as the major partners of the Loeries. Its coverage of the Loeries will be announced in the coming weeks.

"The company is thrilled to be part of our region's premier brand communication awards," says CEO Chris Hitchings. "The Loeries rewards great work and we understand that creative and engaging content is critical to successful advertising campaigns. We also want to show our support to all the brands and their agencies who are key business partners."

"It is the leading pay TV operator across the continent and it is fitting to have it as the major media partner," says Loeries CEO Andrew Human.