From 9am today, Loerie Computicket holders can register for access to the awards, pop in at the Labia on Orange Street for a free viewing of the 2009 Winner's Showreel and pick up free tickets, one for the Battle of the Bands at 8pm at Mercury Live and the other for the chairman's Party, 10pm at Club Vroom Vroom.

For VIP ticket holders, there are added attractions.

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For the second year running, PocketMedia Solutions has sponsored the production of the Loeries' programme, shuttle schedule, event location key and street map. One side of the handy-sized Loeries Z-Card details event and party dates, times and venues in an easy-to-read format; the other side communicates exactly where each event is located and how to get there.

Free creative annual

Be sure to pick up one of the 5000 free copies of the Creative Cape Town Annual 2010, available for all Loerie Awards delegates, creatives in the city centre, government and media or get it online at www.creativecapetown.net. It's a snapshot of creative and knowledge economy in Cape Town and this edition takes on a World Design Capital 2014 theme, as Cape Town bids for this international title. The ideas of influential thinkers in the city including Andrew Boraine, Edgar Pieterse and Mark Swilling are brought into conversation with examples of good design in the city.

Saturday night, Sunday morning

There's a portfolio day, in partnership with Adobe from 9am-1pm at the Old Slave Church Museum, giving agencies a chance to hire the creative leaders of tomorrow, then pop down to Camps Bay for pre-drinks, canapés and live music at 5.30pm before the Loerie Awards Gala and round it off with the Saturday night After-Party.

By Sunday evening, partygoers can get ready for the Loeries Awards Gala Ceremony hosted by the SABC and then onto the SABC1 Reloaded Party.

Win the weekend

SMS 'Loeries' to 34747 to receive free SMS programme alerts over the weekend - participants could win a Rockstar weekend, including a suite at the Grand Daddy Hotel, a chauffeur driven Lexus and Rockstar tickets.

Go to www.theloerieawards.co.za for the full programme.