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#Loeries2017: Andrew Human's Regional Roadshow highlights
On the objectives of the Loeries 2017 Regional Roadshow, Human said the focus is on Africa and the Middle East in particular, with the main aim to grow regional awareness of the Loeries in the markets outside South Africa.
Raising regional awareness
As a result of this, Human expects to see an increase in entries from those areas, but we’ll only know for sure once the entries are in. Information shared included excerpts from the seminar and on what to expect at Loeries Creative Week Durban, as well as the background of the award categories, how they can enter, what they can enter and showing them examples of previous winning work from the region as inspiration.
Team Loeries kept all of us social media addicts back home informed through many posts, showing examples of the culture and sights they saw along the way. Human explains that they visited more agencies in Lagos than in Nairobi, as it had such terrible traffic that the way you drive around in Cape Town you just can’t do in Nairobi, so visiting four agencies in a day is just impossible.
Loeries Engages Nigerian Creative Professionals https://t.co/Z1PiudeRJq pic.twitter.com/eDGM7IFQxV
— MarketingEdge (@MarketingEdgeM) March 8, 2017
Human says that it was great going to the agencies and very inspiring, especially if you know little about the country before you get there, as the creatives they met at the agencies were inspired and stimulated. That’s why interaction with the creative teams in the agencies was one of Human’s personal highlights.
The creative balancing act
We also spoke of the current trend towards boosting creativity continent-wide, without getting bogged down in daily routines, to enhance that creativity. This is something Human mentions in his talk and links to what was said by one of the speakers at the Loeries DStv Seminar of Creativity in 2011.
Human, CEO South African Loeries Awards Visits X3M Ideashttps://t.co/BVjeC1WUTQ#X3MIdeas #Steko #Worldclass #Loeries #Awards #Agencies pic.twitter.com/RrDdhjj1DD
— BrandCrunchAFRICA (@brandcrunchng) February 24, 2017
That’s a fitting end as it’s time to submit your best creative work, with entries for Loeries 2017 open until 15 May. You can also browse this gallery of the Loeries African Roadshow highlights, click here to go further #BehindTheSelfie with Human and visit both the Loeries website and our Loeries Creative Week special section to keep your finger on that creative pulse if you can’t wait for Loeries Creative Week Durban, taking place from 14 to 20 August 2017.
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About Leigh Andrews
Leigh Andrews AKA the #MilkshakeQueen, is former Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality, and of course, gourmet food and drinks! She can be reached on Twitter at @Leigh_Andrews.![](/res/img/s.gif)