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Loeries winners list 2015: Sunday
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One of the highlights of Sunday night's ceremony was the surprise appearance by South African hip-hop kingpin AKA, performing the first official Loeries song, "No".
For the first time in 2015 winners from across the Africa and the Middle East region were announced together in each category.
This year also saw the addition of two new categories - music videos and service design. "The Service Design category is a new one, but a very relevant one given the increasing demand for brands to create meaningful engagement with their customers. I see this category growing from strength to strength. I was very impressed with a few pieces from the Middle East, and a number of the entries displayed super fresh thinking, a big wow factor and tight alignment and relevance to the brand. It was also pleasing to see a strong contingent of work from Africa that showcased creativity and demonstrated significant business results. From a South African perspective there were a few stand-out pieces that really captured the essence of what great service design is about, in that the brand was seamlessly merged into the customer experience and demonstrated the value the brand plays in the consumers life in highly innovative ways," said Gareth Leck, Loeries Jury Chairman for the service design category.
The other new category added this year was the Music Videos category, sponsored by Songstruct. Music video production in the region has seen tremendous growth in both quality and creativity over the last number of years, and this category recognises exceptional work and talent in this sphere.
Only two Grand Prix were awarded this year:
- From South Africa, a Grand Prix was awarded to KFC and Ogilvy & Mather Johannesburg, for 'SoundBite' in the Applications, Games & Interactive tools category.
- From United Arab Emirates, another Grand Prix was awarded to Loto Libanais and IMPACT BBDO Dubai for 'Black Cats On Holiday' in the Branded Content Video category.
Special awards
Effective Creativity Award
Introduced in 2013, the Effective Creativity category, sponsored by Woolworths, allows previous Loerie winning entries to be measured for effective business results. Two Gold Loeries were awarded: from South Africa, Gold was awarded to Coca-Cola and FCB South Africa for Coke 'Bobby'; and from the United Arab Emirates, to Sawamninjah and Geometry Global for Dubai Rescue Radio 'The Rescue Continues'.
Loeries Hall of Fame - Tony Koenderman
Tony Koenderman, editor of AdReview, and associate editor of Finweek, was inducted into the Loeries Hall of Fame, for his outstanding contribution to the industry.
Adams & Adams Young Creatives Award
The award, for exceptional achievement at the age of 27 or younger, went to Melusi Mhlungu and Saf Sindhi. They each received a Gold Loerie plus R50,000, courtesy of Adams & Adams.
A total of 299 awards were handed out in the main categories, with the winners being broken down as follows:
ALL | Student | Professional | |
---|---|---|---|
Entries | 2944 | 338 | 2606 |
Finalists | 1020 | 106 | 914 |
Grand Prix | 2 | 0 | 2 |
Gold | 35 | 4 | 31 |
Silver | 68 | 9 | 59 |
Bronze | 120 | 19 | 101 |
Craft Gold | 18 | 1 | 17 |
Craft Certificate | 56 | 6 | 50 |
The complete list of Sunday night's award winners:
Prize | Category | Country | Brand | Product | Entry Agency | Title |
Bronze | Brand Identity & Collateral Design - Logos | Angola | MM Arquitectos | Branding | BACK Brand Advertising Communication Kick Lda. | MM Arquitectos |
Bronze | Brand Identity & Collateral Design - Logos | South Africa | Exclusive Books | Exclusive Books | The Switch Design Company SA (Pty) Ltd | Exclusive Books |
Campaign Silver | Brand Identity & Collateral Design - Identity Programmes | South Africa | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Make. Change. |
Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | Exclusive Books | Exclusive Books | The Switch Design Company SA (Pty) Ltd | Exclusive Books Corporate Identity |
Campaign Bronze | Brand Identity & Collateral Design - Identity Programmes | South Africa | Coal | New collection | Radar | The Coal Collection |
Campaign Bronze | Brand Identity & Collateral Design - Posters & Billboards | South Africa | Tiger Brands | Beacon Allsorts | TBWA\Hunt\Lascaris Johannesburg | Play-O-Graphics - The Sandwich, The Wagon Wheel, The Cylinder |
Campaign Bronze | Brand Identity & Collateral Design - Posters & Billboards | South Africa | THB Disturbance | Self Promotion Mailer | The Hardy Boys | Blood, Sweat & Tears |
Gold | Brand Identity & Collateral Design - Direct & Promotional Mail | United Arab Emirates | Mercedes-Benz | G-Class | IMPACT BBDO Dubai | The Tribal Rapport Field Guide |
Bronze | Brand Identity & Collateral Design - General Collateral | South Africa | Like Giants | Branding | Bittersuite | Interactive Business Cards |
Bronze | Brand Identity & Collateral Design - General Collateral | South Africa | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Postcards |
Gold | Creative Use of Paper | Tunisia | UBCI GROUPE BNP PARIBAS | CORPORATE SOCIAL RESPONSIBILITY | Havas Worldwide | Recycle to learn |
Silver | Creative Use of Paper | South Africa | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Postcards |
Bronze | Creative Use of Paper | South Africa | Trudon | Yellow Pages | 360eight | Paper Art |
Bronze | Creative Use of Paper | South Africa | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Banner - William & Simone |
Bronze | Creative Use of Paper | South Africa | Johannesburg Zoo | Night Tours | Y&R SA | Night Tour Shadows |
Silver | Three Dimensional & Environmental Design - Architecture | South Africa | SANBI | new attraction to an existing icon | Mark Thomas Architects and Henry Fagan Engineers | The Boomslang |
Gold | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Truth Coffee | Roastery and Cafe | Haldane Martin CC | Truth Coffee |
Silver | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | Nando's | Maponya Mall, Soweto | Design Partnership | A gift to Soweto |
Bronze | Three Dimensional & Environmental Design - Interior Design & Temporary Structures | South Africa | S.E.E.D Libraries | S.E.E.D Libraries | 140 BBDO | S.E.E.D Libraries |
Gold | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Gyproc Rhinolite | EasyFill | The New Order | The EasyFill Multitool |
Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | KFC | Food | Gloo@Ogilvy | SoundBite |
Bronze | Three Dimensional & Environmental Design - Package & Industrial Design | South Africa | Unilever | Ola Ice Cream | BARROWS | Solar Freezer |
Silver | Publication Design - Whole Publication | South Africa | Investec Bank | Quartely Marketing report | The Switch Design Company SA (Pty) Ltd | Live Out Of The Ordinary Showcase 2015 |
Silver | Publication Design - Whole Publication | United Arab Emirates | Abdul Latif Jameel Community Initiatives | Annual Review | Brand Union | ALJCI Annual Review |
Campaign Bronze | Motion Graphic Design - Broadcast Design & Graphics | South Africa | Mnet | Channel O | Wicked Pixels | Channel Idents |
Campaign Bronze | Design Mixed-Media Campaign | South Africa | Design Indaba | Interactive Africa | The Jupiter Drawing Room (South Africa) Cape Town | Design Indaba Make. Change. |
Campaign Craft Certificate | Design Crafts - Writing | South Africa | Nando's | Global packaging | Famous Copy | Global packaging - A pretty dangerous pita, A full-on affair, That's a wrap, A box's life, A one-hand job |
Campaign Craft Certificate | Design Crafts - Illustration | South Africa | Reckitt Benckiser | Mr Min Furniture polish | Havas Worldwide Johannesburg | More can. More Clean. - Staircase, Library, Windows |
Campaign Craft Certificate | Design Crafts - Illustration | South Africa | THB Disturbance | Self Promotion Mailer | The Hardy Boys | Blood, Sweat & Tears |
Craft Certificate | Design Crafts - Illustration | South Africa | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | 100 Bottles by 100 South Africans |
Craft Certificate | Design Crafts - Illustration | South Africa | Lexshell Trading | V&A Waterfront | The Jupiter Drawing Room (South Africa) Cape Town | V&A Stained Glass Windows |
Silver | Digital & Interactive - Online Advertising | South Africa | Comedy Central | South Park | Ogilvy & Mather Cape Town | Own a Piece of South Park |
Bronze | Digital & Interactive - Online Advertising | South Africa | Lucozade | Energy Drink | Ogilvy & Mather Johannesburg | Give me strength | we Transfer |
Bronze | Digital & Interactive - Online Advertising | South Africa | Volkswagen South Africa | Polo Vivo | Ogilvy & Mather Cape Town | The New Polo Vivo. Anything is possible. |
Bronze | Digital & Interactive - Online Advertising | South Africa | Audi | Audi Night Vision Assistant | Ogilvy & Mather Cape Town | Eyes Play Tricks |
Silver | Digital & Interactive - Website | South Africa | The Safety Lab | Digital giving platform | Y&R SA | GIVA |
Bronze | Digital & Interactive - Website | South Africa | Meyerton Engineering | Meyerton Engineering | INJOZI | Meyerton Engineering |
Silver | Digital & Interactive - Microsite | South Africa | Peninsula School Feeding Association | Social Feed | Hellocomputer | Social Feed |
Silver | Digital & Interactive - Microsite | South Africa | South African Tourism | Travel | Ireland/Davenport | An Ordinarily Extraordinary South African Adventure |
Bronze | Digital & Interactive - Microsite | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | The Gentleman's Wager | The Race |
Bronze | Digital & Interactive - Microsite | South Africa | BMW | BMW i3 | NATIVE VML | Talking Car |
Bronze | Digital & Interactive - Microsite | Kenya | Basco Paints Ltd | Duracoat Fragrant Paint Range | OgilvyOne Worldwide Nairobi | The World's 1st Smellable Website |
Gold | Digital & Interactive - Social Media | United Arab Emirates | UN Women | UN Women | IMPACT BBDO Dubai | Give Mom Back Her Name |
Gold | Digital & Interactive - Social Media | South Africa | Salvation Army | Carehaven | Ireland/Davenport | #TheDress |
Silver | Digital & Interactive - Social Media | South Africa | Peninsula School Feeding Association | Social Feed | Hellocomputer | Social Feed |
Silver | Digital & Interactive - Social Media | United Arab Emirates | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Goodbye Bad Luck |
Silver | Digital & Interactive - Social Media | South Africa | Sanlam | Sanlam Brand | King James Group | One Rand Man |
Bronze | Digital & Interactive - Social Media | Namibia | World Health Organisation | Blood donor day | Advantage Y&R | Share Blood |
Bronze | Digital & Interactive - Social Media | South Africa | Organ Donor Foundation | Organ Donor Foundation | Lowe and Partners Cape Town | Get me to 21 |
Grand Prix | Digital & Interactive - Applications, Games & Interactive tools | South Africa | KFC | Food | Ogilvy & Mather Johannesburg | SoundBite |
Bronze | Digital & Interactive - Applications, Games & Interactive tools | South Africa | BLOK | BLOK Urban Developments | Formula D Interactive | BLOK App |
Bronze | Digital & Interactive - Applications, Games & Interactive tools | South Africa | KFC | Food | Ogilvy & Mather Johannesburg | Flash & Win |
Silver | Digital & Interactive - Mobile Advertising | South Africa | Volkswagen South Africa | Volkswagen up! | Ogilvy & Mather Cape Town | The Uber Test Ride |
Campaign Silver | Digital Integrated Campaign | South Africa | Peninsula School Feeding Association | Social Feed | Hellocomputer | Social Feed |
Campaign Silver | Digital Integrated Campaign | South Africa | Sanlam | Sanlam Brand | King James Group | One Rand Man |
Campaign Bronze | Digital Integrated Campaign | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | The Gentleman's Wager | The Race |
Campaign Bronze | Digital Integrated Campaign | South Africa | Comedy Central | South Park | Ogilvy & Mather Cape Town | Own a Piece of South Park |
Craft Gold | Digital Crafts | South Africa | takealot.com | Online Shopping | M&C Saatchi Abel | Spit Braai |
Craft Gold | Digital Crafts | South Africa | KFC | Food | Ogilvy & Mather Johannesburg | SoundBite |
Craft Certificate | Digital Crafts | Namibia | World Blood Organisation | Blood donor day | Advantage Y&R | Share Blood |
Craft Certificate | Digital Crafts | South Africa | BLOK | BLOK Urban Developments | Formula D Interactive | BLOK App |
Craft Certificate | Digital Crafts | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | The Gentleman's Wager | The Race | Illustration, Photography and Design |
Craft Certificate | Digital Crafts | South Africa | Coca-Cola South Africa | Coca-Cola | Aqua / Wunderman | Say it happy |
Craft Certificate | Digital Crafts | South Africa | Comedy Central | South Park | Ogilvy & Mather Cape Town | Own a Piece of South Park |
Campaign Gold | PR Communication Campaign | South Africa | Organ Donor Foundation | Organ Donor Foundation | Lowe and Partners Cape Town | Get me to 21 |
Campaign Gold | PR Communication Campaign | United Arab Emirates | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Goodbye Bad Luck |
Campaign Silver | PR Communication Campaign | United Arab Emirates | Roads and Transport Authority | Back off Radio | Geometry Global Dubai | Back Off Radio |
Campaign Silver | PR Communication Campaign | South Africa | Sanlam | Sanlam Brand | King James Group | One Rand Man |
Campaign Bronze | PR Communication Campaign | South Africa | Absa | Brand | The Jupiter Drawing Room Johannesburg | Art Needs You |
Campaign Bronze | PR Communication Campaign | United Arab Emirates | UN Women | UN Women | IMPACT BBDO Dubai | Give Mom Back Her Name |
Gold | Live Events | South Africa | Northern Cape Tourism | World Tourism Day | Witch & Wizard Productions | The Desert Comes Alive |
Silver | Live Events | South Africa | Absa | Brand | The Jupiter Drawing Room Johannesburg | Art Needs You |
Silver | Live Events | South Africa | Brandhouse | Heineken | M&C Saatchi Abel | Open Your City: Open Jozi |
Silver | Live Events | South Africa | Red Bull | Energy Drink | Publicis Machine | Doodle Art |
Bronze | Live Events | South Africa | Castrol South Africa | Castrol Oils | Geometry Global Johannesburg PTY LTD | The Castrol Engine Experts Experience |
Bronze | Live Events | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | The King of Flavour Experience | Meet Your Match |
Silver | Live Activations | Kenya | DISCOVER MOVIES | INSTAVIDEO SERVICE | SCANAD KENYA LIMITED | INSTAVIDEO SERVICE |
Bronze | Live Activations | South Africa | Toyota South Africa Motors (Pty) Ltd | The Lexus LS's Precollision System | FCB South Africa (PTY) LTD | The Billboard the Knows What You're Thinking |
Bronze | Live Activations | South Africa | Volkswagen South Africa | New Polo | Ogilvy & Mather Cape Town | PoloTag |
Gold | Live Events - Sponsorship | South Africa | Sanlam | Sanlam | King James Group | Woordfees 2015 |
Silver | Live Events - Sponsorship | South Africa | Nedbank | Corporate | Joe Public | Nedbank Design Indaba |
Bronze | Live Events - Sponsorship | South Africa | DIMENSION DATA | ITC SOLUTIONS EG. WIFI AND NETWORK CONNECTIVITY AND VIDEO CONFERENCING SOLUTIONS | OwenKessel Leo Burnett | BRINGING THE WORLD TO THE ABSA CAPE EPIC |
Bronze | Live Events - Sponsorship | South Africa | Red Bull | Red Bull | VWV Group / Publicis Machine | Red Bull X-Fighters SA 2014 |
Craft Gold | Live Crafts | South Africa | Chicken Licken | Bang Bang Mix | Network#BBDO | 15 Bucks |
Craft Certificate | Live Crafts | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | The King of Flavour Experience | Meet Your Match |
Craft Certificate | Live Crafts | South Africa | Red Bull | Energy Drink | Publicis Machine | Doodle Art |
Gold | Media Innovation - Single Medium | United Arab Emirates | Roads and Transport Authority | Back off Radio | Geometry Global Dubai | Back Off Radio |
Gold | Media Innovation - Single Medium | South Africa | National Museum of Military History | World War 2 Exhibit | Ireland/Davenport | The Cup of Life |
Silver | Media Innovation - Single Medium | Kenya | The Secret Garden | The Secret Garden | Ogilvy & Mather Africa | The Secret Garden secret ad |
Silver | Media Innovation - Single Medium | United Arab Emirates | Unilever | Lifebuoy | Geometry Global Dubai | Handle On Hygiene |
Silver | Media Innovation - Single Medium | South Africa | SureSlim | SureSlim | Publicis Machine | The Chocolate Flyer |
Silver | Media Innovation - Single Medium | South Africa | Simba (Ltd) | Ghost Pops | M&C Saatchi Abel Jhb | Possessed Radio |
Bronze | Media Innovation - Single Medium | South Africa | KFC | Food | Ogilvy & Mather Johannesburg | SoundBite |
Bronze | Media Innovation - Single Medium | South Africa | Med-Lemon | Med-Lemon | 140 BBDO | The Sneezing Poster |
Bronze | Media Innovation - Single Medium | South Africa | Chicken Licken | Bang Bang Mix | Network#BBDO | 15 Bucks |
Bronze | Media Innovation - Single Medium | South Africa | BMW | i8 | Ireland/Davenport | BMW i8 Born Electric |
Bronze | Media Innovation - Single Medium | South Africa | Audi | Audi Night Vision Assistant | Ogilvy & Mather Cape Town | Eyes Play Tricks |
Silver | Outdoor Media | South Africa | Toyota South Africa Motors (PTY) LTD | The Lexus NX's Automatic Breaking feature | FCB South Africa (PTY) LTD | The Lexus Pedestrian Billboard |
Bronze | Outdoor Media | South Africa | Med-Lemon | Med-Lemon | 140 BBDO | The Sneezing Poster |
Bronze | Outdoor Media | South Africa | Lexus | Lexus LS / Adaptive Headlights | FCB Cape Town | Follow the road |
Bronze | Street-Pole | South Africa | Western Cape Government | Street-pole poster | Y&R SA | See Our Children |
Bronze | Ambient & Alternative Media | Tunisia | UBCI GROUPE BNP PARIBAS | CORPORATE SOCIAL RESPONSIBILITY | Havas Worldwide | Recycle to learn |
Bronze | Ambient & Alternative Media | South Africa | Volkswagen South Africa | Volkswagen Amarok | Ogilvy & Mather Cape Town | The 1 Ton Coupon |
Silver | In-Store | United Arab Emirates | Unilever | Lifebuoy | Geometry Global Dubai | Handle On Hygiene |
Campaign Bronze | In-Store | South Africa | Garagista Beer Co. | Tears Of The Hipster | FoxP2 CT | Tears Of The Hipster - Wes Anderson, Flat-White, Bon Iver, Beard Wax, Cardigan |
Silver | Transit & Air | United Arab Emirates | Roads and Transport Authority | Road Safety Message | Geometry Global Dubai | Back Off Radio |
Bronze | Transit & Air | South Africa | The Safety Lab | Mobile billboard | Y&R SA | Be CitySmart |
Gold | Direct Mail | South Africa | National Museum of Military History | World War 2 Exhibit | Ireland/Davenport | The Cup of Life |
Bronze | Direct Mail | South Africa | One School at a Time | One School at a Time | Joe Public | The reversible prison jacket |
Bronze | Direct Mail | South Africa | Viacom Comedy Central | Drunk History | Ogilvy & Mather Johannesburg | Drunk History Whiskey |
Gold | Newspaper Advertising | South Africa | Salvation Army | Carehaven | Ireland/Davenport | #TheDress |
Campaign Silver | Newspaper Advertising | South Africa | Volkswagen | TSI | Ogilvy & Mather Cape Town | Small But Ferocious - Bearrel, Hummboon, Bumbletiger |
Campaign Silver | Newspaper Advertising | South Africa | Tiger Brands | Artline Permanent Markers and Whiteboard Markers | TBWA\Hunt\Lascaris Johannesburg | Fast Fading Or Long Lasting - 1994, 9/11, Herpes, Kiss, Anniversary |
Campaign Silver | Newspaper Advertising | South Africa | Hasbro | Trivial Pursuit | Publicis Machine | Close but no Wedge - Lance-Neil Armstrong, Marilyn Manson-Monroe, Maradona-Madonna |
Silver | Newspaper Advertising | South Africa | People Opposing Women Abuse | People Opposing Women Abuse | Joe Public | Alleyway |
Campaign Bronze | Newspaper Advertising | South Africa | Volkswagen | Touareg | Ogilvy & Mather Cape Town | Rear View Camera - Boy, Girl, Dog |
Campaign Bronze | Newspaper Advertising | South Africa | Audi South Africa | Quattro | Ogilvy & Mather Cape Town | Magnetic Force - Dirt Road, Wet Road |
Campaign Bronze | Newspaper Advertising | South Africa | Road Traffic Management Corporation | Road Safety | Havas worldwide | Last Messages - OMG, #YOLO, CU L8R |
Bronze | Newspaper Advertising | South Africa | Jaguar Land Rover South Africa | Land Rover | Y&R SA | Dunes |
Bronze | Newspaper Advertising | South Africa | Electronic Media Network | Channel O | Black River FC | Youth Day |
Bronze | Newspaper Advertising | South Africa | Western Cape Government | Speeding | Y&R SA | Man |
Bronze | Tactical use of Newspaper | South Africa | Interactive Africa | Design Indaba | The Jupiter Drawing Room (South Africa) Cape Town | Newspaper Sleeping Bag |
Gold | Magazine Advertising | South Africa | Jaguar Land Rover South Africa | Land Rover | Y&R SA | Don't Text and Drive |
Silver | Magazine Advertising | Kenya | Basco Paint | Duracoat Vinyl Matt Paint | Ogilvy & Mather Africa, Scanad Kenya | Duracoat Interior & Exterior |
Campaign Bronze | Magazine Advertising | South Africa | Hasbro | Play-Doh | Publicis Machine | Smart Kids - Cookies, Piggy Bank |
Campaign Bronze | Magazine Advertising | South Africa | Volkswagen South Africa | Volkswagen up! | Ogilvy & Mather Cape Town | Go Places - Corporate, Women, Wind |
Campaign Gold | Indoor Posters | United Arab Emirates | Mercedes-Benz | Active Lane Keeping Assist | IMPACT BBDO Dubai | Safe Side - Shepherd Dogs, Rats, Foxes |
Campaign Gold | Indoor Posters | South Africa | Jaguar Land Rover South Africa | Land Rover Surround Camera System | Y&R SA | Leech, Scorpion, Spider |
Campaign Silver | Indoor Posters | South Africa | Johannesburg Zoo | Night Tours | Young & Rubicam | Owl, Wild Dog, Lion, Red Panda |
Campaign Silver | Indoor Posters | South Africa | Apartheid Museum | Brand | OpenCo - The Open Collaboration | Make Sense Of The Present - Protest, Massacre, Activist, Police, Mob |
Campaign Bronze | Indoor Posters | United Arab Emirates | Nissan | Self Healing Paint | TBWA\RAAD, Dubai | The Healing Touch - Red, Blue, Yellow |
Campaign Bronze | Indoor Posters | South Africa | Jaguar Land Rover South Africa | Corporate Social Responsibility | Y&R SA | Red Cross - Hurricane, Ebola, War |
Campaign Bronze | Indoor Posters | South Africa | Cell C | Sponsorship | FCB 1886 | Kings of Chaos - Billy Gibbons, Steven Tyler, Duff McKagan |
Bronze | Indoor Posters | South Africa | Volkswagen | Volkswagen Service | Ogilvy & Mather Cape Town | Driveway |
Campaign Craft Gold | Print Crafts - Art direction | South Africa | Johannesburg Zoo | Night Tours | Y&R SA | Night Tours - Wild Dog, Red Panda, Lion, Owl |
Campaign Craft Certificate | Print Crafts - Art direction | South Africa | Jaguar Land Rover South Africa | Land Rover Surround Camera System | Y&R SA | See Every Thing - Spider, Leech, Scorpion |
Campaign Craft Certificate | Print Crafts - Art direction | South Africa | Reckitt Benckiser | Mr Min Furniture polish | Havas Worldwide Johannesburg | More can. More Clean. - Staircase, Library, Windows |
Campaign Craft Certificate | Print Crafts - Art direction | South Africa | Apartheid Museum | Brand | OpenCo - The Open Collaboration | Make Sense Of The Present - Activist, Protest, Police, Mob, Massacre |
Campaign Craft Certificate | Print Crafts - Art direction | South Africa | Jaguar Land Rover South Africa | Corporate Social Responsibility | Y&R SA | Hope Crosses Any Terrain - Hurricane Red Cross, Ebola Red Cross, War Red Cross |
Craft Certificate | Print Crafts - Writing | South Africa | BP Wild Bean | Wild Bean Coffee | Ogilvy & Mather Johannesburg | Don't Yawn |
Campaign Craft Certificate | Print Crafts - Photography | South Africa | Jaguar Land Rover South Africa | Land Rover Surround Camera System | Y&R SA | See Every Thing - Leech, Spider, Scorpion |
Campaign Craft Certificate | Print Crafts - Photography | South Africa | People Opposing Women Abuse | People Opposing Women Abuse | Joe Public | Safe At Home - Alleyway, Railway, Bridge |
Campaign Craft Certificate | Print Crafts - Photography | South Africa | Jaguar Land Rover South Africa | Corporate Social Responsibility | Y&R SA | Hope Crosses Any Terrain - Hurricane Red Cross, Ebola Red Cross, War Red Cross |
Campaign Craft Gold | Print Crafts - Illustration | United Arab Emirates | Mercedes-Benz | G-Class | IMPACT BBDO Dubai | Adventure Beckons - Mursi, Dongria Kondh |
Craft Gold | Print Crafts - Illustration | South Africa | PSI | Lovers + Condoms | Joe Public | Fine Line |
Campaign Craft Certificate | Print Crafts - Illustration | United Arab Emirates | S.C.S.H.C | Scholl | IMPACT BBDO Dubai | The Ignored - His Right, Her Right, His Left |
Campaign Craft Certificate | Print Crafts - Illustration | South Africa | Johannesburg Zoo | Night Tours | Y&R SA | Night Tours - Wild Dog, Red Panda, Lion, Owl |
Campaign Craft Certificate | Print Crafts - Illustration | South Africa | CNA | Stationery | Promise | Inspiration By Hand - Victorian, Steampunk, Digital |
Craft Certificate | Print Crafts - Illustration | South Africa | Blink Stefanus | Blink Stefanus | Stefanus Nel | The Blink Project |
Campaign Craft Certificate | Print Crafts - Typography | South Africa | CNA | Stationery | Promise | Inspiration By Hand - Digital, Victorian, Steampunk |
Campaign Gold | Radio Station Commercials | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore - Beer Fest, Music Fest, Beach Party |
Campaign Gold | Radio Station Commercials | United Arab Emirates | BHV | Sofa Bed | IMPACT BBDO Dubai | Pillow Talk - Cream, Michelle, Tuesday |
Campaign Gold | Radio Station Commercials | South Africa | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength - Night Before The Project, Team Building, Lacing Up Your High Tops |
Campaign Silver | Radio Station Commercials | South Africa | Tiger Brands | Doom Fogger | TBWA\Hunt\Lascaris Johannesburg | Sexy Times - The O' Flannagan Cockroaches, Cheryl The Fishmoth, Lance The Bedbug |
Campaign Silver | Radio Station Commercials | United Arab Emirates | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Anyone Can Win - Lucy, Albert, John |
Silver | Radio Station Commercials | South Africa | National University Hospital | Nucot | TheWorkRoom Audio Post | Donated Voices |
Campaign Bronze | Radio Station Commercials | South Africa | Spotcash | Spotcash Loans | FoxP2 CT | Money Without The Regret - Semen, Clinical Trial |
Bronze | Radio Station Commercials | South Africa | MultiChoice DStv | DStv Parental Control | Ogilvy & Mather Johannesburg | Happy Endings |
Bronze | Radio Station Commercials | South Africa | Cell C | SmartData | FCB 1886 | Ask Mmusi |
Bronze | Radio Station Commercials | South Africa | Dialdirect | Dialdirect Insurance | Joe Public | A Lifetime in a Minute: Dad |
Silver | Branded Content Radio | South Africa | Tassenberg | Tassenberg | 99c | Your Legend Lives On |
Campaign Craft Certificate | Radio Crafts - Direction | South Africa | Wrigley | Skittles | DDB South Africa | YouTube the Rainbow - Disney, Country, Opera |
Craft Certificate | Radio Crafts - Direction | South Africa | Dialdirect | Dialdirect Insurance | Joe Public | A Lifetime in a Minute: Dad |
Campaign Craft Gold | Radio Crafts - Writing | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore - Beer Fest, Music Fest, Beach Party |
Campaign Craft Gold | Radio Crafts - Writing | South Africa | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength - Lacing Up Your High Tops |
Campaign Craft Certificate | Radio Crafts - Writing | South Africa | Tiger Brands | Doom Fogger | TBWA\Hunt\Lascaris Johannesburg | Sexy Times - The O' Flannagan Cockroaches, Cheryl The Fishmoth, Lance The Bedbug |
Campaign Craft Certificate | Radio Crafts - Original Music & Sound Design | South Africa | Flight Centre | Student Flights | TBWA\Hunt\Lascaris Johannesburg | Travel before its not fun anymore - Beer Fest, Music Fest, Beach Party |
Campaign Craft Certificate | Radio Crafts - Performance | South Africa | Wrigley | Skittles | DDB South Africa | YouTube the Rainbow - Opera, Country, Disney |
Campaign Silver | Non-English Radio | South Africa | Cell C | C-Surance | FCB 1886 | Igugu - Thembi, Senzo, Khanyi |
Bronze | Non-English Radio | South Africa | Toyota South Africa Motors (Pty) Ltd | Genuine Parts | FCB South Africa (PTY) LTD | House |
Bronze | Non-English Radio | South Africa | MultiChoice DStv | DStv Compact | Ogilvy & Mather Johannesburg | iTV Yam' |
Campaign Craft Gold | Radio Craft - Non-English Writing | South Africa | Cell C | C-Surance | FCB 1886 | Igugu - Thembi, Senzo, Khanyi |
Craft Certificate | Radio Craft - Non-English Performance | South Africa | Toyota South Africa Motors (Pty) Ltd | Genuine Parts | FCB South Africa (PTY) LTD | Toyota Genuine Parts 'Ska Forster' |
Gold | TV & Cinema Commercials - up to 90s | South Africa | Santam | Santam | King James Group | One-of-a-kind |
Campaign Silver | TV & Cinema Commercials - up to 90s | South Africa | Jaguar Land Rover South Africa | Genuine Parts | Y&R SA | Non-Genuine Animals - Crocodile, Lion, Eagle |
Silver | TV & Cinema Commercials - up to 90s | South Africa | Chicken Licken | Hotwings® | Net#work BBDO | The Great Dlamini |
Silver | TV & Cinema Commercials - up to 90s | South Africa | Chicken Licken | Bang Bang Mix | Net#work BBDO | 15 Bucks |
Silver | TV & Cinema Commercials - up to 90s | South Africa | 5 FM | 5 FM | King James II | Without 5 |
Silver | TV & Cinema Commercials - up to 90s | South Africa | Volkswagen | Volkswagen Safety Systems | Ogilvy & Mather Cape Town | Moments |
Campaign Bronze | TV & Cinema Commercials - up to 90s | South Africa | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength - Water Feature, Performance Art |
Bronze | TV & Cinema Commercials - up to 90s | South Africa | MultiChoice | DStv Africa | Ogilvy & Mather Johannesburg | #TIA |
Gold | TV & Cinema Commercials - above 90s | South Africa | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
Silver | TV & Cinema Commercials - above 90s | South Africa | Dialdirect | Dialdirect Insurance | Joe Public United | The Notebook |
Bronze | TV & Cinema Commercials - above 90s | South Africa | Nedbank | Business Banking | Joe Public | Reins |
Bronze | TV & Cinema Commercials - above 90s | South Africa | Design Indaba | Creativity For Good | FoxP2 CT | Project Phoenix |
Campaign Bronze | Internet Commercials - up to 30s | South Africa | Chicken Licken | Bang Bang Mix | Net#work BBDO | Outrageously Expensive - Pocket Money, Reverse, 1974, Caveman, Goldfish |
Bronze | Internet Commercials - up to 30s | South Africa | Safari Link | Safari Link | FCB Cape Town | Saber Cats |
Gold | Internet Video - above 30s | United Arab Emirates | UN Women | UN Women | IMPACT BBDO Dubai | Give Mom Back Her Name |
Silver | Internet Video - above 30s | South Africa | Edgars | Intimate Wear | Ireland/Davenport | The Unskippable Skip Ad |
Bronze | Internet Video - above 30s | United Kingdom | Unilever | Aromat | MOFILM | Guess Who's Coming to Diner? |
Bronze | Internet Video - above 30s | South Africa | Cricket South Africa | Protea Fire | Thackwell & Whittaker | Surprise Visit |
Bronze | Internet Video - above 30s | South Africa | Tiger Brands (PTY) Ltd | Gill Anti-Dandruff Shampoo | FCB South Africa (PTY) LTD | Hair Care |
Bronze | Internet Video - above 30s | South Africa | Riot! Games | League of Legends | Shy the Sun | Amumu: The Curse of the Sad Mummy |
Bronze | Internet Video - above 30s | South Africa | Random House Struik South Africa | Lauren Beukes | Mr. Alexander | Broken Monsters |
Grand Prix | Branded Content Video - Single Execution | United Arab Emirates | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Black Cats On Holiday |
Silver | Branded Content Video - Single Execution | South Africa | Sanlam | Sanlam Brand | King James Group | One Rand Man | The Documentary |
Bronze | Branded Content Video - Single Execution | South Africa | takealot.com | Online Shopping | M&C Saatchi Abel | Bakkies |
Bronze | Branded Content Video - Single Execution | South Africa | Chicken Licken | Bang Bang Mix | Network#BBDO | 15 Bucks Analyst |
Campaign Gold | Branded Content Video - Campaign | South Africa | Sanlam | Sanlam Brand | King James Group | One Rand Man |
Campaign Silver | Branded Content Video - Campaign | South Africa | Salomon Global | Outdoor Lifestyle | The African Attachment | Salomon Running TV Season 04 |
Campaign Bronze | Branded Content Video - Campaign | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | The Gentleman's Wager | The Race |
Campaign Bronze | Branded Content Video - Campaign | South Africa | Diageo | Alcoholic Beverage | Carat SA, Isobar, BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
Campaign Bronze | Branded Content Video - Campaign | South Africa | Sanlam | Sanlam | King James Group | Idols |
Silver | Music Videos | South Africa | Thee more shallows | 2am | New Monday | 2am |
Craft Gold | TV Crafts - Direction | South Africa | Diaego | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
Craft Certificate | TV Crafts - Direction | United Kingdom | Diageo | Guinness | MOFILM | Who Am I |
Craft Certificate | TV Crafts - Direction | South Africa | Chicken Licken | Chicken Licken | Egg Films | The Great Dlamini |
Craft Certificate | TV Crafts - Direction | South Africa | Nedbank | Business Banking | Joe Public | Reins |
Craft Certificate | TV Crafts - Direction | South Africa | Santam | Insurance | 0307 | Santam One of a Kind |
Craft Certificate | TV Crafts - Cinematography | South Africa | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
Craft Certificate | TV Crafts - Cinematography | South Africa | Nedbank | Business Banking | Joe Public | Reins |
Craft Certificate | TV Crafts - Cinematography | South Africa | Prudential | Investment Financing | 0307 | Prudential Fisherman |
Campaign Craft Gold | TV Crafts - Writing | South Africa | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength - Gum in Hair, Performance Art, Water Feature, Static |
Craft Gold | TV Crafts - Writing | South Africa | Santam | Santam | King James Group | One-of-a-kind |
Craft Certificate | TV Crafts - Writing | United Kingdom | Diageo | Guinness | MOFILM | Who Am I |
Craft Gold | TV Crafts - Production Design | South Africa | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
Craft Gold | TV Crafts - Production Design | South Africa | Chicken Licken | Chicken Licken | Egg Films | The Great Dlamini |
Craft Gold | TV Crafts - Animation | South Africa | Riot! Games | League of Legends | Shy the Sun | Amumu: The Curse of the Sad Mummy |
Craft Certificate | TV Crafts - Animation | South Africa | Mondelez | Cadbury Dairy Milk | Ogilvy & Mather Johannesburg | Triplets |
Craft Certificate | TV Crafts - Editing | South Africa | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
Craft Certificate | TV Crafts - Editing | South Africa | Chicken Licken | Hotwings® | Net#work BBDO | The Great Dlamini |
Craft Certificate | TV Crafts - Editing | South Africa | Santam | Santam | King James Group | One-of-a-kind |
Craft Certificate | TV Crafts - Editing | South Africa | Sanlam | Sanlam Investments | Giant Films & Deliverance | Genius |
Craft Certificate | TV Crafts - Original Music & Sound Design | South Africa | 5 FM | 5 FM | King James II | Without 5 |
Craft Certificate | TV Crafts - Original Music & Sound Design | South Africa | Sanlam | Sanlam Investments | King James Group | Genius |
Craft Gold | TV Crafts - Best Use of Licensed Music | South Africa | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO | Made Of Black |
Craft Certificate | TV Crafts - Best Use of Licensed Music | South Africa | Chicken Licken | Hotwings® | Net#work BBDO | The Great Dlamini |
Craft Certificate | TV Crafts - Best Use of Licensed Music | South Africa | Dialdirect | Dialdirect | Velocity Films | The Notebook |
Craft Certificate | TV Crafts - Best Use of Licensed Music | South Africa | 5 FM | 5 FM | King James II | Without 5 |
Craft Gold | TV Crafts - Performance | South Africa | Santam | Insurance | 0307 | Santam One of a Kind |
Craft Certificate | TV Crafts - Performance | South Africa | Chicken Licken | Hotwings® | Net#work BBDO | The Great Dlamini |
Campaign Gold | Integrated Campaign | United Arab Emirates | UN Women | UN Women | IMPACT BBDO Dubai | Give Mom Back Her Name |
Campaign Gold | Integrated Campaign | South Africa | Sanlam | Sanlam Brand | King James Group | One Rand Man |
Campaign Silver | Integrated Campaign | South Africa | Diageo | Guinness | BBDO Africa, Abbott Mead Vickers BBDO, Carat SA, Isobar | Made Of Black |
Campaign Silver | Integrated Campaign | South Africa | Santam | Santam | King James Group | One-of-a-kind |
Campaign Bronze | Integrated Campaign | United Arab Emirates | Loto Libanais | Loto Libanais | IMPACT BBDO Dubai | Goodbye Bad Luck |
Campaign Bronze | Integrated Campaign | South Africa | Dialdirect | Dialdirect Insurance | Joe Public | Time is Precious |
Campaign Bronze | Integrated Campaign | South Africa | Suntory Lucozade | Lucozade | Ogilvy & Mather Johannesburg | Give Me Strength |
Campaign Bronze | Integrated Campaign | South Africa | Garagista Beer Co. | Garagista Craft beer | FoxP2 CT | The Anti-Hipster Craft Beer |
Gold | Ubuntu Award | South Africa | The Safety Lab | Soap | Y&R SA | Hope Soap |
Gold | Ubuntu Award | Tunisia | UBCI GROUPE BNP PARIBAS | CORPORATE SOCIAL RESPONSIBILITY | Havas Worldwide | Recycle to learn |
Silver | Ubuntu Award | South Africa | Lumkani | Lumkani Fire Detector | Lumkani | Lumkani Fire Detection |
Silver | Ubuntu Award | South Africa | KFC | Add Hope | Ogilvy & Mather Johannesburg | KFC Add Hope |
Bronze | Ubuntu Award | South Africa | Nando's Art Initiative | Enterprise Development | Nando's | Nando's Art Initiative |
Bronze | Ubuntu Award | United Arab Emirates | Unilever | Lifebuoy | Geometry Global Dubai | Handle On Hygiene |
Bronze | Ubuntu Award | South Africa | Peninsula School Fedding Association | Social Feed | Hellocomputer | Social Feed |
Bronze | Ubuntu Award | South Africa | The Safety Lab | Digital giving platform | Y&R SA | GIVA |
Gold | Effective Creativity | South Africa | Coca-Cola South Africa | Coca-Cola | FCB South Africa (PTY) LTD | Coke Bobby |
Gold | Effective Creativity | United Arab Emirates | Sawamninjah | Rescue Radio | Geometry Global Dubai | Rescue Radio - The Rescue Continues |
Silver | Effective Creativity | South Africa | Haven Night Shelter on Napier | The Street Store | M&C Saatchi Abel | The Street Store |
Silver | Effective Creativity | South Africa | Bell's | Bell's Extra Special Scotch Whisky | King James Group | The Reader |
Bronze | Effective Creativity | South Africa | Nedbank | Ke Yona Team search | NATIVE VML | Ke Yona |
Bronze | Effective Creativity | South Africa | Modjaji Books | reading & writing platform | NATIVE VML | bookly |
Bronze | Effective Creativity | South Africa | One School at a Time | Project English | Joe Public | Project English |
Bronze | Effective Creativity | South Africa | Brandhouse Beverages | Johnnie Walker | King James Group | The King of Flavour | Meet Your Match |
Gold | Service Design | United Arab Emirates | Unilever | Lifebuoy | Geometry Global Dubai | Handle On Hygiene |
Silver | Service Design | South Africa | Volkswagen South Africa | Volkswagen up! | Ogilvy & Mather Cape Town | The Uber Test Ride |
Bronze | Service Design | South Africa | Unilever | Joko | Joe Public Ignite | Vaya Via Joko |
Bronze | Service Design | South Africa | The Safety Lab | GIVA | Y&R SA | Digital giving platform |
Bronze | Service Design | South Africa | Unilever | whatsfordinner | Liquorice | Instant Inspiration - whatsfordinner |
View the Saturday night winners here.
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