Marketing Fanatics recently identified some key reasons for ensuring organisational culture.
With the market fast becoming oversaturated with a number of small agencies, the competitive edge is increasing and placing significant pressure on agencies to stand out from their competitors. Boasting a culture that personifies the company's vision, service standards and work ethic provides clients with more than just a service but rather an experience.
During presentations, agencies often put their best foot forward and once the contract is signed and sealed there is a number of hurdles in producing deliverables due to internal woes. This is often as a result of a lack of cultural understanding resulting in poor teamwork. The culture offering displayed during the presentation needs to resonate through the execution of daily tasks, prompting the need for agency leaders to ensure the culture vibe is clearly understood and encouraged internally and not only part of a presentation effort.
In a time when technology and innovation is replacing skills, clients have a certain degree of admiration for agencies who are able to display a positive culture and allow that to ripple through to their deliverables. An agency that displays a strong culture is capable of integrating itself within an organisation and bring the respective brand to life in a strategically creative, compelling and sustainable manner.
