Mariëtte Du Toit-Helmbold, Cape Town Tourism CEO, represented the two organisations in London and reported that this year's World Travel Market was a very successful and focused event marked by a sense of willingness to collaborate across various platforms. "From airline partners to industry champions and media, we saw that people want to get together and share their time, expertise and assets. There was a lot of interest in Cape Town, the Western Cape and South Africa as a tourism destination."
Some of the highlights from World Travel Market included:
Concludes Du Toit-Helmbold: "Cape Town and the Western Cape remains an extremely desirable destination for our key source markets and increasingly for new source markets. International visitors spend around R22 billion per annum in the Western Cape and the tourism industry is one of the top three employers in the region. Through collaboration Cape Town Tourism and Wesgro will amplify our marketing activities to present a unified message of tourism and tourism development for the region."