"We are really excited to be recognised in these prestigious awards and hope that our 4Cs sustainability platform and the strides we have made in sustainability reporting over the last two years will prove to be a genuinely positive contribution to sustainable tourism globally," says Andy Payne, Wilderness Group CEO.
Through the Tourism for Tomorrow Awards, the WTTC recognises innovative leaders in sustainable tourism and they are considered one of the highest accolades in the global travel and tourism industry, where those companies, organisations and destinations that are setting the standard for sustainable tourism best practice are honoured.
All three finalists in this category will shortly undergo a rigorous on-site assessment by an esteemed sustainability expert and then be evaluated again by the winner selection committee chaired by Costas Christ and comprised of leading individuals from a wide array of government, NGOs, media and academic institutions. The winners will be announced on 17 April 2012 at the WTTC Global Summit in Tokyo.
