Wits annual radio conference in July unpacks Radio 2.0

The conference is being renamed Radio Days Africa to reflect a stronger focus on the whole continent. It will offer a new stream of events focused particularly on sales and marketing issues; and include masterclasses, where delegates can hone their skills with top experts.

Conference highlights

• International insights on making social media work for radio programmers
• The challenge of needletime: the likely introduction of needletime charges will make it much more expensive to play music. Hear how key role-players are thinking about the issue.
• Masterclass on how to build a successful radio advertising campaign
• The role of audio in building brands: US insights
• Enabling radio's digital future. Now that TV's digital migration is finally underway, what are government role-players doing to move radio into a digital future?
• How to step into big shoes: exploring how prominent DJs and presenters handle the challenge of taking over a popular slot
• Masterclasses on interviewing and music scheduling
• The podcasting revolution: this online audio form is taking the US and other countries by storm. We will explore the phenomenon and its potential in SA.
• Year one of unradio: A year after Gareth Cliff started his new online venture, we ask him back to hear how things have gone.
• The connected car: new cars will be Internet enabled. What does that mean for radio?

The cost for three-days is R3,500, including lunches, teas, conference pack and welcome event. A single day is R1,500. There is an early bird rate available until the end of May. For more information, go to www.journalism.co.za/radiodays.