Campaign launch as Radio 2000 changes offering

This launch will cement the vision of becoming the ultimate radio station for the new South Africa, catering for all cultures and races within the diverse South African landscape. The on-air offering will target people who live in a cosmopolitan South Africa. It will aim for the mindset of people irrespective of race and culture.

Some of the work has already been implemented on air and the station has had a growth of audiences from 868, 0000 listeners in February 2014 to 919, 000 in May 2014, a growth of 51, 000.

Advertisers have begun responding favourably

Carlito Sheikh, station manager, said: "The station has come a long way since the days of the station being known as Springbok Radio or Radio South Africa. Radio 2000 was born on 1 January, 1986. The station audiences and advertisers have begun responding favourably to the new music offering on the station. We are in the process of creating a uniquely South African adult contemporary station - a position left vacant in the radio landscape nationally. The station's licence conditions are very flexible and allow the station to still operate as the preferred option within the SABC to broadcast all events of national importance live; this is largely due to the innovative programming prevalent at the station as well."

Radio 2000 wants to take South Africans on a timeless journey that will take them back to a special place in their lives that creates nostalgia. This will be effective from July 2014 when the station will show South Africa these complete changes through radio, television, billboards and print advertisements.