[Biz Takeouts Lineup] 174: Magnetic becoming the agency management platform of choice

Magnetic is an all-in-one, integrated account management, business development, CRM, time tracking, traffic and resource management, finance and HR solution for creative, advertising and digital agencies. It allows clients to house all their information under one roof, accessible at the click of a button.

The company experienced 400% growth in 2014, doubled its revenue in 2015 and today has over two hundred clients (three thousand plus seats) across South Africa. Magnetic has recently also added iProspect and Isobar, part of the Dentsu Aegis Network, to their list of clients.

Korak Kuhnert, chief technical officer of Magnetic, joins us to discuss the history of Magnetic and the future of the company. We also look at the impact of the software on businesses results, the business realities and integration of the Magnetic software.

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Bizcommunity.com's Biz Takeouts Marketing & Media radio show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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