[Biz Takeouts Lineup] 172: Y&R South Africa & Safely Home "The First Kiss" campaign

‘The First Kiss’ forms part of the Safely Home Calendar, a year-round sustainable road safety communication strategy that commenced in August 2014. It was launched as part of March and April’s #BeTheChange theme. The ad was produced for television and cinema and is supported by billboards and radio.

We chat to Hector Eliott, strategic co-ordinator for Safely Home in the Western Cape Department of Transport and Graham Lang, chief creative officer of Y&R South Africa and Africa to find out more about the campaign, the creative process and the results.

Have a look at the commercial here.

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