How the top 10 growing brands grew (2010-2014)

We showed the super-grower brands of 2010-2014 in our previous article.

© Apidech Ninkhlai– 123RF.com

In this article, we look at their annual performance over the period to see what we can learn. It sticks out like a sore thumb that they grew consistently. (The exception being Black Cat, which had a big jump in 2011 and then stabilised.

The marketing lesson is clear: marketing is a long-term activity. Brand managers will do well to appreciate that once they have a brand growing they should stick to their guns...

Click here to view the article in full, and here for more information on the authors' availability to do keynote talks at company strategy conferences.

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