[Biz Takeouts Podcast] 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

30 Jul 2015

On Thursday, 30 July's episode of BizTakeouts, The Marketing & Media radio show, host Warren Harding (@bizWazza) focused on two of the keynote speakers at this year's Cape Town leg of the IMC Conference, happening on 3 and 4 August at the CTICC...

[Biz Takeouts Podcast] 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

We started the show by chatting to Graham Warsop, founder and chairman of entrepreneurial SA advertising agency, The Jupiter Drawing Room & Partners (@JupiterCT). Graham explained his take on the idea of Integrated Marketing Communciations, current trends in the advertising industry and what advertising was like back in the 1990s, when he launched The Jupiter Drawing Room. We also find out more about his keynote speech, titled 'Marketing - where to from here?'

Check out The Jupiter Drawing Room here.

Then we were joined via telephone, straight from New York, by Bryan Melmed (@pixelvisions), Director of Insights at Exponential (@exponentialinc). We chatted to Bryan about big data and how it can be used in business to drive insights and marketing decisions. We also chatted about his keynote speech at IMC this year, titled 'Big Data is on human.

Check out Exponential here.

For more information on the IMC Conference in Cape Town, visit http://www.imcconference.com.

All the KeyNote Speakers for this year's IMC Conference:
Graham Warsop
Bryan Melmed
Lynne Gordon
Alistair King
Yeg Ramiah
Enzo Scarcella
Paula Raubenheimer
Melissa Attree
Tanya Bertram
Adam Weber

Tune in to see what happens live in studio every Thursday from 9am to 10am via 2oceansVibe Radio.

The news roundup:

Special Section: Focus on Content Marketing
[Content Marketing] Evolution of the multiscreen landscape
[Content Marketing] Getting the definition right
Cape Town restaurant shows the world how to deal with racist online reviews
Bizcommunity.com launches BizTrends 2016 at Leaderex
Featured Job: Senior Media Strategist

If you are interested in getting interviewed on BizTakeouts, or want to suggest a show topic, email Warren Harding (@bizwazza) on moc.ytinummoczib@stuoekatzib.

Podcast

If you missed the show, download (85.8MB) or listen to the podcast (46:54min).

Episode 142: Graham Warsop on his IMC keynote speech: Marketing - where to from here?

Date: 30 July 2015 Length: 46:54min File size: 85.8MB Host: Warren Harding

Bizcommunity.com's Biz Takeouts Marketing & Media radio show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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