Boutique conferencing, a growing trend

Boutique conferencing has become increasingly popular as businesses are realising the value in personalised, intimate and private venues.

"Conferencing is no longer about offering a large room, as it extends beyond that; it is about creating a sophisticated and contemporary environment, explains Paul Duverge, General Manager of the Menlyn Boutique Hotel in Pretoria. Networking breaks are an important facet of conferencing and it is for this reason that venues are under pressure to provide private and relaxed environments where attendees can mingle.

"In my experience, it proves to be very difficult to confine groups at larger conference venues which has opened the landscape for boutique conferencing," explains Duverge.

Unique spaces

What makes boutique conferencing unique is that it offers state of the art amenities with fully integrated and exclusive spaces enabling guests to circulate amongst one another.

"Creating a comfortable atmosphere is essential and at the Menlyn Boutique Hotel we aim to achieve this by providing delegates the opportunity to make use of the other areas that are available around the venue," says Duverge. Another important aspect are organisations having their own privacy and not needing to share space with other companies.

Whilst the focal point of a conference is the business aspect, a large emphasis is placed on the culinary offerings.

"As a boutique conference venue, we are proud to offer the very best in cuisine through The Black Bamboo, our signature five-star restaurant. With a reputation of excellence, Head Chef of The Black Bamboo, Pellie Grobler is committed to working with companies to design menus that are of restaurant quality," states Duverge.

The boutique conference concept offers companies flexibility with a team of professionals that are dedicated to fulfilling the dynamic and specific needs of businesses.

Duverge advises, "Boutique conferencing is about tailor suiting packages, offering personalised care and attention to detail and at The Menlyn Boutique Hotel we have adopted this approach."