According to Tony Clarke, Managing Director of the Rawson Property Group, although these have been proven, there are still many people in the property sector who do not fully appreciate or understand them.
Using a franchise system in property marketing has the following advantages:
He said, "The really good franchising groups spend a significant portion of their monthly income on advertising and promotion and this will inevitably gain them great recognition and respect with the public. Every franchisee will benefit from this, especially as surveys have shown that the public prefer to deal with an established group, one which already has a name and one where they know that if necessary there are superiors to whom they can appeal."
"It is worth commenting that for the first time in the history of the property sector we are attracting large numbers of people with tertiary education qualifications - MBAs and graduates in property studies, BCom and law. This never happened in anything like the same degree under the old branch systems.
"The very rapid expansion of the Rawson Property Group has not been achieved by compromising standards. On average we accept only one in every nine applicants and, by being selective in this way we have maintained our reputation for professionalism and high standards. There can be no doubt, however, that this expansion would not have been as dramatic had we not used the franchising system which has proved itself to be exactly right for the recruiting of good go-getter and entrepreneurial franchisees," he said.