The initiative has a two-fold implementation structure. Firstly, the trust commissions its gogos to knit beanies from corporate orders received from a range of small to large organisations. These organisations absorb the Gogo initiative into their corporate social investment (CSI) projects, encouraging entrepreneurship whilst adding the finished product - beanies knitted in their corporate colours - to established CSI projects. Secondly, the trust ensures that as many organisations and charities as possible benefit from the 'love of a hand-knitted beanie' by careful selection and implementation of hand-outs of beanies already in stock.
Each beanie is an individual, regardless of colour or design. As a hand-knitted item, no two are ever the same, because of the amount of love and care that it takes to knit.
Past clients include: M-Net World Cup Campaign, Coca-Cola - Vitaminwater, Vicks, Nedbank - Green Hands, Meropa Communications, Quantas Airways, Coca-Cola - France, Brand South Africa, The Beardly Bunch, Neotel.
Highlights: