Esquire's product range will include customised promotional products with the iconic 2010 FIFA World Cup branding, including mouse pads, notebook skins, CD wallets, CD holders and screen cleaners.
“Kicking off the partnership with Esquire Technologies is another positive step in obtaining readiness for the 2010 FIFA World Cup. Esquire is a key distributor of various international brands of computer components and peripherals, as well as digital lifestyle products in South Africa and we are confident their experience in local and international markets will prove invaluable to the team,” said Paul Zacks, GM of Global Brands Group.
In 2005, FIFA appointed Global Brands Group, claimed to be the world's leading independent, international brand management, retail and licensing company, as both its worldwide exclusive licensing representative and store operator for FIFA-branded retail destinations from 2007 to 2014. Additionally Global Brands Group will act as the on-site concessionaire for all FIFA events throughout this eight-year term.
