Now advertisers can launch their campaigns across Yahoo!'s footprint in a consistent brand environment - and in a matter of hours.
Yahoo! reaches nearly two in every five South Africans online and, with the total internet population growing at about 20% a year; South Africa is a fast growing internet market with a big opportunity for advertisers seeking to reach audiences online. A digital advertising spend that is approximately 2% of the total spend offers an opportunity for advertisers to reach a rapidly growing audience online in a highly measurable way.
Matt West, director content partners and expansion markets for Yahoo!, said: "This is a great opportunity for Yahoo! to (offer) its existing and new users in South Africa the best of Yahoo!'s services and content alongside great local content." This, West told Gadget.co.za, is a first step - there's more to come. Internet users are coming rapidly online and Yahoo!'s unique content positions it well to work with advertisers and agencies in the ever-expanding online advertising market in South Africa.
Read the full article on www.gadget.co.za.
