"The partnership with AlwaysOn is a natural extension of our value proposition to our customers. We live in the connected age and it makes sense for Samsung to incorporate a service offering that combines innovative mobile devices with national wireless connectivity," said Craige Fleischer, director of mobile communications of Samsung Electronics South Africa.
The partnership will have customers receiving 1GB of free wireless data monthly for 12 months, for every Samsung mobile wi-fi-enabled device owned. By not limiting the amount of data to the customer, but rather the device, Samsung is enabling users to enjoy a connected experience across all their mobile products. Users will be able to access the hot spots through the AlwaysOn application available on the local App marketplace (for smartphones and tablets) or via a web browser (for feature phones). The service will be offered retrospectively to wi-fi -enabled devices sold in the past three years.
"We recognise the fact that people own multiple mobile devices to suit their digital lifestyle requirements. This offering is our way of thanking our local customers for their loyal support. It is also indicative of our investment in expanding the Samsung eco-system of service offerings for a more integrated experience for our consumers," added Fleischer. "In the coming month, consumers are sure to see a number of such content-based offerings come to the fore and we believe that this is the start of very exciting times for the Samsung brand - when it comes to identifying and delivering on our consumers' needs and preferences."
Nico Pretorius, MD of AlwaysOn said: "As a leading player in the mobile market, Samsung presented the ideal partner for AlwaysOn. This affiliation provides AlwaysOn with a broader customer base, while, in turn, we can offer Samsung users substantial wi-fi coverage across the country."
Concluded Fleischer: "These new offerings to our extensive stable of media and value-added services provide our customers with a more integrated lifestyle experience without the need to carry additional devices. It is also a natural extension of the partnership with AlwaysOn to give people more solutions that meet their business and lifestyle needs.
