The idea was born out of their belief that there should be high-quality grooming products that cater to black men's skin type and do not cost an arm and a leg. The founder and CEO, Tsakani Mashaba, saw a gap in the market by realising that "black men needed a product that delivered on its promise, did not harm their skin and is made in Africa. There is currently nothing in the local market that caters solely for the black male skin, yet in the South African cosmetics and toiletries industry, young black male consumers are currently the biggest drivers of growth in the male grooming industry".
Michael Mikiala Men has recently been selected as one of the brands to join the Endeavour 2012 Excelerator Programme. The Excelerator is Endeavour South Africa's initiative, which started in 2009 and was designed to extend Endeavor's reach to more innovative, early-stage entrepreneurs. The aim of Excelerator Programme is to revolutionise the way that early-stage South African entrepreneurs are developed by leveraging the global skill that Endeavor provides.
