Dirk Meyer, managing director of Corobrik says, "The operational strategies revolve around enhancing the Corobrik value proposition. We drive improvements continuously in the business in all three dimensions of sustainability - economic, social and environmental.
"In addition we need to pay tribute to the commitment of Corobrik management and staff who are all shareholders in Corobrik. Their dedication and commitment to action plans around Corobrik's key operational strategies has contributed to this year's successes."
Although the construction industry has remained static for the past three years Corobrik remains resilient.
"In 2007, the company invested R500 million to streamline manufacturing operations and implement energy efficient and environmentally responsible operating systems," continues Meyer. "Staff training and development was also a priority."
Development of new products which allowed Corobrik to enter the low-cost and affordable housing markets previously dominated by cement-based products has added to the successes. During the current financial year the market shares in these sectors have grown.
During 2012/2013 Corobrik got the balance right in a challenging market. Looking ahead the base of the business is solid with all the fundamentals around production, sales, logistics and the environment in place to forge ahead. "Our diverse product offering has been aligned with the needs of all the market segments that Corobrik has targeted to entrench its customer base and grow," says Meyer.
For more information, go to www.corobrik.co.za.
