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Burchmore's gets a facelift
One of South Africa's used car dealerships and auctioneers, Burchmore's, has undergone a makeover. The company has opted to change its branding across the country, giving its outlets a bold, fresh new look.
"The feedback that we have received thus far has been overwhelmingly positive. Our investment is already paying dividends," notes Darryl Jacobson, managing director of Burchmore's.
According to Jacobson, the company is enjoying a successful year, thanks to the continued support of trade customers and a significant growth in the number of private buyers and sellers. "More and more buyers and sellers have come to realise that auctions offer one of the best methods of buying and selling vehicles," he explains.
Key to the success of the rebranding exercise was the decision to incorporate the use of people. The company focused on making the centres look as inviting and user-friendly as possible. "Some people still fear the auction process - they see it as intimidating. We aimed to counter this impression via the photographs of happy, contented clients," Jacobson elaborates.
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