MotorHappy launches innovative e-commerce site

"We know that South African motorists lead busy lives and require a high and innovative level of service which fits in with their schedules and looks to the future of motoring," says MotorHappy managing director, Kerry Cassel.

"Our answer to this is MotorHappy, the first platform in South Africa which aims to find the best motoring plan for each and every customer while also providing them with advice, tips and accurate motor management product quote options which they can compare and actually buy online."

"Our focus is to be there with you throughout your motoring journey, providing you with the information and motor management products you may need along the way. Our partnership with LiquidCapital gives us access to the expertise of the organisation's over 14 years of experience in managing almost a million policies. With this backing, you can have peace of mind that we know what you will need now, this time next year and in three years from now," she adds.

Motoring plans

Cassel highlights that investing in motoring plans such as a service plan, maintenance plan and warranty is often viewed as a grudge purchase - wrapped up in unclear industry jargon that not even the most advanced and trusted online search engine can fully explain.

"With this confusion, the true value of these products is often forgotten or disregarded. One of the biggest investments you will ever make, the lifespan of your car's components need to be kept in consideration," she says.

In addition to the e-commerce website and supporting contact centre, MotorHappy also helps consumers make well-informed decisions by regularly sharing advice and insights which motorists can trust.

"MotorHappy is here to advise you on these decisions, to protect your budget and keep you happy and safe on the road. We answer these kinds of common car-related questions, insider tips and 'what ifs' on our regularly updated MotorHappy blog," Cassel says.

Prioritising different aspects

"With an understanding of our nation's unique and different tastes and styles, most evident when we look around us while sitting in traffic, we all prioritise different aspects when it comes to our vehicles.

"Some see value in performance or status while others just want to travel from point A to point B safely. It is then no surprise that we also have different motoring needs and budgets," she says.

With this in mind, the team at MotorHappy know that there are far more products that South Africans may require on their journey to motor-happiness. "We aim to add these to our list of products to pick and choose from soon," Cassel concludes.