News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise

Sponsorship News South Africa

SABC to be official broadcast sponsor for Cape Town International Jazz Festival

The SABC has entered into a three-year partnership with the Cape Town International Jazz Festival (CTIJF) as the official broadcast sponsor. It will also be sponsoring four promising caddies from the Caddy Foundation during the official CTIJF golf day.
SABC to be official broadcast sponsor for Cape Town International Jazz Festival

"The organisation has a long history with the CTIJF and it gives us pleasure to announce this partnership officially. This comes at a time when the SABC's new GCEO, Lulama Mokhobo has recently been appointed and underlines the national public service broadcaster's commitment to support events that celebrate and reflect South Africa's identity and diverse culture," says SABC's spokesperson, Kaizer Kganyago.

Instrumental in the success

Rashid Lombard, CEO of espAfrika commented that the corporation has been instrumental in the success of the CTIJF, since its inception in 2000. "We are extremely proud to have it on board again in 2012. Its contribution in terms of its national footprint is significant. This is especially true when it comes to creating awareness for the training and development programme that supports the festival each year."

SABC to be official broadcast sponsor for Cape Town International Jazz Festival

"Co-sponsorship of the organised workshops and master classes, aimed at a new generation of musicians, is key to the corporation. While its mandate is to educate, entertain and inform, as the country's biggest communicator and a responsible corporate citizen, it is imperative to move beyond its mandate and, alongside Government, NGOs and other corporates, take its place in developmental issues. By co-sponsoring the workshops, it supports the development of arts and culture and fosters creative excellence," added Kganyago.

Caddy Foundation

The four chosen caddies will be mixed into other four balls with potential sponsors in order to expose their ability. The corporation will kit them out in golf gear on the day. During the prize-giving it will present the Caddy Foundation with a sponsorship to be used towards future travel expenses incurred by the caddies to participate in provincial tournaments.

"The CTIJF provides a platform to the Caddy Foundation for exposure and networking with captains of industry but more importantly harnesses their skills and art in the sport of golf. The caddies are true journeymen of the game, unsung heroes of golf and are overlooked as they do not fit the profile of sponsors or the public.

"They travel on busses and taxis to make it to tournaments and carry bags, yet the golfer gets the accolades. The line and direction is given to the golfer by his caddy so they are of utmost importance to the player and the backbone of the team. By giving recognition to the caddy, we also acknowledge their plight and have done something tangible for them in the future. We are extremely pleased with the sponsorship of these unsung heroes," says Billy Domingo, CEO of espAfrika.

Good Hope FM DJ, Ayanda Tini
Good Hope FM DJ, Ayanda Tini
Metro FM DJ, Nothemba Madumo
Metro FM DJ, Nothemba Madumo

National broadcast footprint

Six SABC radio stations will ensure that listeners share in the two nights of Africa's most prestigious jazz event.

Good Hope FM is the main sponsor of the free Community Concert at Green Market Square on 29 March. The station will also provide MCs for the concert and will broadcast live from the venue from 3pm to 6pm. It will conduct interviews with various artists who will be performing at the festival and have live broadcasts from the festival on Friday 30 March (7pm to 2am) and Saturday 31 March (6pm to 2am).

SAFM have four live shows on Friday 30 March and two shows on Saturday 31 March. It will also erect a mock studio at the gathering.

Metro FM's urban jazz team will be collating and packaging content for their show, which will air on Sunday 1 April. Its presenters will be crossing live from the venue, keeping listeners informed. It will have interviews with various jazz musicians and listeners will stand a chance to win tickets to the festival.

On Friday 30 March and Saturday 31 March Radio 2000 will have outside broadcasts from the venue and Umhlobo Wenene will have live broadcasts of the weekend shows at the festival.

Top Billing presenters
Top Billing presenters
Expresso presenters
Expresso presenters

Thobela FM's presenters will also be crossing live from the venue and feature interviews with jazz artists. Listeners stand a chance to win air tickets to Cape Town to attend the festival.

TV shows

SABC2's Morning Live will flight build-up content in support of the festival, during the week before. SABC3's Top Billing will be featuring some of the big names performing at the festival, whilst Flash will be covering the celebrity scene in Cape Town before and after the festival.

Expresso will be hosting local and international artists in the week leading up to the event. On Wednesday 28 March, Lindiwe Suttle and her band (from Belgium) will give viewers a taste of what to expect at this year's festival.

On Thursday 29 March, jazz saxophonist, Moreira Chonguica and his band will perform a tribute to various legendary Mozambican musicians, as they pop by for a visit while in Cape Town for the festival.




Let's do Biz