Beginning as a sports rights management company, under the current Primedia sport executive chairman,
George Rautenbach,
Megapro Marketing has grown over the past 25 years to include stadium-naming rights, sport and entertainment sponsorship sales, digital and static in-stadium advertising and video replay board advertising.
It celebrated its silver anniversary, yesterday 3 November 2011.
As a division of Primedia Sport and a leader in the sponsorship commercialisation arena, it aligns brands with sport and entertainment properties to meet the marketing objectives of top corporations.
"Thanks to our dedicated, valued partners"
With a growing sports portfolio, the company is steadily increasing the number of sports where it enjoys a strong footprint and, with over two decades of sponsorship marketing insight, it has successfully exported the experience gained in the sport marketing industry into the music and entertainment industry.
Commenting on its growth and celebration, Rautenbach said, "Our growth over the years is thanks to our dedicated and valuable partners, our clients'
Kuben Pillay, CEO of Primedia added, "It gives me much satisfaction to congratulate the company and especially George on the 25-year anniversary. It has become a major role player in the industry through his dedication and commitment and may the company continue to be trend setter in the marketing field."
