Big brand battle for 2010 FIFA World Cup sponsorships
FIFA has made changes to the commercial structure for one of the largest upcoming events in South African history and as a result, the demand for sponsorship opportunities at the 2010 FIFA World Cup to be held in South Africa, is likely to exceed supply, says Neill Duffy, Group MD of Octagon South Africa.
International brands will be battling it out against local brands for a slice of a smaller sponsorship pie, meaning limited sponsorship packages will be available. "The good news is - less brand clutter and dilution, however the bad news is - this more exclusive approach comes at a cost," says Duffy.
Octagon South Africa is hosting the first soccer conference for its big brand clients and soccer stakeholders in Johannesburg on December 7, 2004. Both international and local speakers such as SAFA and 2010 FIFA World Cup Bid CEO, Danny Jordaan, will be sharing their valuable insights on all
aspects of football and new trends in sponsorship.
Phil Lines, who has 25 years experience at the BBC and is currently Head of Media Operations for the FA Premier league, is the architect of the new model being used by the league to package its broadcast rights. He will be speaking about the affect these new changes will have.
Simon Wardle from Octagon USA will for the first time be sharing new research done in the US, UK AND China on consumer passions. Other topics on the agenda will include the impact the 2010 FIFA World Cup will have on South Africa, news media in football and how the latest technology will affect sponsor exposure.
The 2010 FIFA World Cup commercial plan was announced at SoccerEx in Dubai on the November 30, 2004 and the tender process will be starting on December 20, 2004.
