G-Star's latest collection is dyed using upcycled plant waste

G-Star was the world’s first denim brand to collaborate with Archroma, a global colour and specialty chemicals company headquartered in Switzerland, and create a collection of circular plant-based dyed jeans in 2017. EarthColors by Archroma are dyes derived from upcycled plant waste that is traceable from earth to the product.

To dye for

The denim brand continues its EarthColors by Archroma range with styles including jeans, denim jackets, shirts, t-shirts and sweats for both men and women. The range is available in three colours: one colourway originating from upcycled beetroot food waste and two originating from saw palmetto leaf leftovers from the herbal industry.

G-Star combines design with eco-friendly fibres such as organic cotton, recycled cotton and Tencel with EarthColors by Archroma dyestuff and sustainable washing techniques. Since 2006, G-Star has been investing in sustainable innovations, aiming for a circular approach to how denim is made-and-used in a transparent manner.

The Dyed by Nature collection is available in-store and online as of July 2019.