#IABDigitalSummit2017: Digital debrief with CSA's Davin Phillips
Web-savvy consumers and always-on audiences are seeking opinions and insight from brands they trust.
If these words fill you with dread, best you don’t miss Phillips’ speaker presentation at the third IAB Digital Summit, taking place later this week.
Phillips offers a preview of what we can expect from his IAB Digital Summit 2017 talk, as well as the benefit for individual attendees, their companies and the industry overall as well as the positives and downside trends for businesses to look out as the world goes increasingly digital…
In short, it will revolve around how mobile and streaming are set to change the way brands remain relevant in the digital world.
To elaborate, today 32% of all news is consumed by peer-to-peer connectivity and with live streaming becoming even more innovative, the number will only increase. Add to this the growth of mobile in Africa and the Internet of Things – where all your devices are connected – consumers are no longer limited by physical location, hardware or time, instead they can tap into an infinite source of information with the click of a button. This means that while brands can now connect with more people, more often, a simple TVC will no longer work.
LIVE streaming is nothing new – but the way platforms are packaging it make it accessible – (eg. Snapchat specs) #DIgitalSummit2017 https://t.co/LTz4hQ3zAd
— Davin Phillips (@DavinPhillips) January 31, 2017
This is a special event as it’s a day where the leaders in the digital industry come together to share their ideas – the ideas that shape the industry; the ideas that can make you a better marketer. Anyone whose business touches digital in any way, shape or form, should attend the IAB Digital Summit.
I’m very excited to hear what each lead in his/her particular field has to say at this year’s Summit, but a particular topic I’m interested in is hearing solutions for Tbo Touch’s topic concerning high data costs in South Africa.
Traditional media has less impact, day by day. They need to be mindful of where media digestion is moving, especially with regard to the media habits of their targeted consumers. It seems digital’s definitely dominating the local business scene, in every industry. That’s why you can’t afford to miss out on the IAB Digital Summit on 16 March! Until then, click here for my interview with IAB SA’s CEO Josephine Buys, here for a recap on all of this year’s Bookmark Awards finalists, here for what to expect from the IAB Digital Summit and keep an eye on our IAB Digital Summit and Bookmark Awards special section for all the latest updates!