Finalists announced for the IAB Bookmark Awards 2015
The winners will be announced at a ceremony at Turbine Hall in Newtown, Johannesburg on 19 February 2015, which is preceded by the inaugural IAB Digital Summit in association with BBC.com. 11 international speakers will participate in a multi-disciplinary forum to discuss the most recent innovations, trends, strategies, challenges and solutions in the field of digital media and marketing.
Speakers include Matthew Bull from Bull Whitehouse, IAB Bookmarks International agency judge who in light of the dynamism of the digital industry will only reveal his topic at the summit.
Click here to register for the event.
Finalists in the 2015 IAB Bookmark awards are:
CORE AWARDS: Websites / Microsites / Mobisites
Brand, Commercial & Retail Websites
- Capitec Bank Website - Quirk
Real Meal Revolution Website Revamp & Online Course - Lima Bean
Chas Everitt Website - Saatchi & Saatchi Synergize
Lexus.co.za - Hellocomputer FCB Global Website - Hellocomputer
Microsites
- The Penguin Run - Utopia
Meet Your Match: Whisky Profiler - Punk / King James Group
An ordinarily extraordinary South African Adventure Microsite - Fogg Experiential Design & Ireland Davenport Joint Entry
Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa
C-Class - No Alternative - iProspect South Africa
The Journal - Hellocomputer
Ride Epic - Injozi
Samsung GALAXY S5 Be the First - Etiket
SARIE Voorbladgesig van die Jaar 2014 in samewerking met Revlon - Media24/ SARIE Magazine
New Golf R - OgilvyOne South Africa
Food Lover's Market LOVETHEBIKE Challenge - Voice Factory
HerdTracker - The world's first app to track Africa's great migration - Discover Africa
For the BOLD - Mortimer Harvey
Olmeca Switch On The Night - Hellocomputer GLA - #GLAadventure - iProspect
Public Service sites
- The Penguin Run - Utopia
Bookly - NATIVE VML Social Feed - Hellocomputer
Publisher sites (mass appeal)
- Eyewitness News - Primedia Broadcasting
www.etv.co.za - Creative Spark
DRUM - Media24 (Pty) Ltd.
News24 Live - 24.com
DStv Portal - DStv Digital Media Sowetan LIVE - Times Media Live
Specialist Publisher sites (smaller, niche audiences)
- Between 10and5 / www.10and5.com - Between 10 and 5
ZANEWS - Both Worlds
What'sForDinner? - Liquorice & Mindshare
Eatout.co.za relaunch - OnNet
TheJuice - TheJuice
The Journal - Hellocomputer
Gearburn.com - Burn Media
Table Mountain Aerial Cableway Website - Flow Communications DestinyConnect (www.destinyconnect.com) - Creative Spark
CORE AWARDS: Advertising & Search
Branded Content
- One Rand Man - King James Group / Society / Atmosphere
Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa
Through the Eyes of a Child ("What do our children really learn from us?") - Society / Punk / Atmosphere / King James Group
Kreepy Krauly Wrangler - Retroviral
Indie Channel - NATIVE VML
Life Surprises - Society / King James Group
Robertsons Masterclass - Liquorice
Johnnie Walker/ Kings of Flavour/ Branded Content - MECGroup
Sunlight #ShareTheHappy - Liquorice
New Golf R - OgilvyOne South Africa Castle Lager BraaiPhone - Retroviral
Display advertising
- The Unskippable Skip Ad - Ireland / Davenport
FNB League of Innovators - Gloo Supersport We Are Brazil World Cup - Neo@Ogilvy
Media Plan
- Vodacom 20 Years - Lighthouse Digital
Flora It Takes A Village - Liquorice
BMW 2 Series - Are you 2 Enough? - Gloo & Vizeum
Capitec | Join Us & Oscar Sponsorship - PHD Media South Africa
Sage - Always On Media Plan - Neo@Ogilvy
Project Trapped - Saatchi & Saatchi Synergize Whatsfordinner - Liquorice & Mindshare
Native Advertising
- Comedy Central "Own a piece of South Park" - OgilvyOne South Africa
Castle Lite Cold Room - Liquorice Smirnoff Ice Double Black With Guarana - Explore The Night - MECGroup & AdVine
Search Marketing
- Woolworths: Always On Media Campaign 2014 - Quirk
Chas Everitt Search Campaign - Saatchi & Saatchi Synergize
RE/MAX: Website Migration Recovery - R.O.I. Digital
Capitec | Credit Acquisition Campaign - PHD Media South Africa
Sun International SEO Campaign - Quirk
FIFA World Cup 2014: Increasing Leads While Maintaining a Low CPA - The-Media-Image
Direct Axis Illumination Campaign - Rogerwilco
Dealfinder.co.za SEO / Organic Campaign - Clicks2Customers
Paid Search Driving Kalahari's Year On Year Growth - The-Media-Image
The Last Word: PPC - World Wide Creative
Varsity College Search Optimisation - THB Click Genesis Medical Scheme David vs Goliath SEO Campaign - Rogerwilco
- Sony E3 Experience powered by Sony Experia Z2 - Burn Media
CORE AWARDS: Email Marketing
Email Campaign- What'sForDinner Wigwam - Liquorice
Email Publication
- Spree.co.za Newsletters - Spree.co.za First Thing & Weekend Thing Newsletter - Daily Maverick
CORE AWARDS: Social, Community & PR
Social Media Campaigns
- One Rand Man - King James Group / Society / Atmosphere
FNB Ideas Can Help - Gloo
The Penguin Run - Utopia
PoloTag - OgilvyOne South Africa
Get me to 21 - Lowe and Partners Cape Town
Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa
Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg
Unite Joburg - Publicis Machine
The Street Store - M&C Saatchi Abel
Dinnercam - Society / Atmosphere / King James Group
MWEB TweetSeat - Society / Atmosphere / King James Group
Magnum Pink & Black Twitter Auction - Liquorice
Savanna Serenades - Quirk
FNB Adventures of RB - Lighthouse and Gloo
Whopper Your Selfie - King James Group / Punk / Society / Atmosphere
Chicken Licken's 'Secret Menu' - Net#work BBDO
C-Class - No Alternative - iProspect South Africa
60 days to #LIVEWITHHEART - Hellocomputer
Absa April Fools' - Base2
Choma - NATIVE VML
Sunlight - Liquorice
South African Tourism #MeetSouthAfrica - Flow Communications
Design Indaba Newsroom - Publicis Machine
Sowetan Live - NATIVE VML
The Mirage Fuel Challenge - Gullan&Gullan Digital
SuperSport World Cup Live - Levergy Social Feed - Hellocomputer
Social Media Properties
- FNB Ideas Can Help - Gloo
Savanna Cider on Social - Quirk
Chamber of Mines South Africa: What's yours is mined - Quirk
SuperSport social media - DStv Digital Media
Robertsons Herbs and Spices - Liquorice
Varsity College Digital Eco-System - THB Click
Magnum - Liquorice
Sunlight - Liquorice Three Ships Gets Social - Quirk
Use of User Generated Content
- Bookly - NATIVE VML
FNB Ideas Can Help - Gloo
Whopper Your Selfie - King James Group / Punk / Society / Atmosphere
Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg
American Swiss Billboard Campaign - World Wide Creative
60 days to #LIVEWITHHEART - Hellocomputer
Project Trapped - Saatchi & Saatchi Synergize
The Street Store - M&C Saatchi Abel
#ShareTheHappy Mxit - Liquorice
#EdgarsJika - M&C Saatchi Abel #Kulula13 - NATIVE VML
CORE AWARDS: Application & Tools
Browser-based Software
- News24 Elections Maps - 24.com
WeChatBuilder - Swipe Interactive
OMO Fast Kids - Liquorice
Vaseline Skin Analysis In 60 Seconds - Liquorice
Vicinity Adserver Platform - Vicinity
Meet Your Match - Punk / King James Group
Brandtribe - Techsys Digital Capitec Bank CMS platform - Quirk
Games and gamification
- BMW 2 series - Gloo
PoloTag - OgilvyOne South Africa
Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa
Ride Epic - Injozi
C-Class - No Alternative - iProspect South Africa
What'sForDinner Trolley Dash - Liquorice & Mindshare
MINILECTRIX - Gloo
Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg Citroen DS3 Cabrio Launch - iLogic
CORE AWARDS: Integrated/ Mixed Media
Data Inspired Creative
- News24 Elections Maps - News24
#DSTVGuideme - NATIVE VML & DStv Digital Media
Discovery Healthy Company - BNRY Sowetan Live - NATIVE VML
Digital Instillations and activations
- Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg
The Penguin Run - Utopia
Magnum Pink & Black Twitter Auction - Liquorice
Chocnology - NATIVE VML
PoloTag - OgilvyOne South Africa
Unite Joburg - Publicis Machine
Whisky Profiler: Sensorium - King James Group / Society/ Punk
Dinnercam - Society / Atmosphere / King James Group
Crime Scene - Cinema Activation - Ireland / Davenport
MINILECTRIX - Gloo
Blok - an innovative off plan property sales kiosk and app - Formula D interactive
MWEB TweetSeat - Society / Atmosphere / King James Group
The Walking Dead iPad Activation - Ireland / Davenport
Citroen DS3 Cabrio Launch - iLogic
Wi-Fi Hotspot - Ireland / Davenport
Twerk Activated Beer Machine - Liquorice Robertson's #Skydine - Liquorice
Integrated Multi-platform campaign
- Chocnology - NATIVE VML
Bookly - NATIVE VML
Comedy Central "Own a Piece of South Park." - OgilvyOne Cape Town
One Rand Man - King James Group / Society / Atmosphere
Explore The Night - Isobar Cape Town
Project Trapped - Saatchi & Saatchi Synergize
FNB League of Innovators - Gloo
Whopper Your Selfie - King James Group / Punk / Society / Atmosphere
Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg
Lucky Pet - It's Fish They're After - The Jupiter Drawing Room (Cape Town)
Meet Your Match - King James Group / Punk / Society / Atmosphere
BMW 2 series - Gloo & Vizeum
Castle Lager "Braai App" - Gloo
Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa
Big Brother Africa - DStv Digital Media
RAB "ON THE SPOT" CAMPAIGN - Quirk
Smirnoff 1818 ClubHouse Driver - Integrated Mixed Media - MECGroup
Choma - NATIVE VML
Made of Black - Isobar Cape Town
J&B - Shazam Integrated Multi-platform - MECGroup & AdVine
Hungry Lion - Lucky Bucket Integrated Campaign - Quirk
#OSCAREXTRA POP-UP RADIO STATION - Primedia Broadcasting
Gumtree Extreme ReFresh - Ogilvy Public Relations Cape Town
Indie Channel - NATIVE VML
AXECESS launch campaign - Gorilla
Johnnie Walker - Kings Of Flavour - Integrated Mixed Media - MECGroup Chase the Yaris - Hellocomputer
Integrated Mobile campaign
- BMW 2 series - Gloo & Vizeum
Bookly - NATIVE VML
VODACOM SOCCER - V-Live & USSD Portals - MobiMedia
Amarula 25th Birthday - Liquorice
PoloTag - OgilvyOne South Africa
Castle Lite Extra Cold Music - Liquorice
Social Feed - Hellocomputer
#allinPirates - 140 BBDO Choma - NATIVE VML
CORE AWARDS: E-commerce
Ecommerce-Site
- Spree.co.za - Spree.co.za
Vodacom online contract and upgrade applications - Vodacom Unilever Deals - Thumbtribe
CORE AWARDS: Mobile
Mobile Application/ Tool
- Bookly - NATIVE VML
News24 Elections - 24.com
BMW 2 series - Gloo
Vodacom "Java App" - Lighthouse and Gloo
Castle Lager "Braai App" - Gloo
Vicinity Adserver Platform - Vicinity Design Indaba, ABSA Sponsorship - Make Think Become DidBNRY - & Jupiter Drawing Room Johannesburg
Mobile Publication
- Castle Lite Extra Cold Mobile Music - Liquorice Huisgenoot Resepte & YOU Recipes - Media24
Mobile Site
- News24 Elections Mobile Site - 24.com
Bookly - NATIVE VML
Soccer Laduma - Swipe Interactive www.gometro.co.za - Go Metro Pty Ltd
Rich Media Advertising for Mobile Devices
- New Spin On Things - TBWA\Tequila\Johannesburg Johnson's Baby-Triple Baby Protection Rich Media - Mark 1 Media
CRAFT AWARDS
Editorial (media - news, magazines, radio, and TV stations/networks)
- mg.co.za - M&G
Cerebra Editorial - Cerebra
Anglo American: 2014 Mining Indaba - Ogilvy PR and Social@Ogilvy
947 - Primedia Broadcasting
Love Your Home digital magazine - Narrative
KFM - Primedia Broadcasting BBC.com Africa - BBC.com Africa
UX Design
- Capitec Bank Website - Quirk
Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa
PGP Capture - New Media Labs
Join Our Table - Injozi
New Golf R - OgilvyOne South Africa Mobi Real Estate Website - Prop Data
Graphic Design
- Meet Your Match - Punk / King James Group
PoloTag - OgilvyOne South Africa
Capitec Bank Website - Quirk
Join Our Table - Injozi and Havas Worldwide
FNB League of Innovators - Gloo
Explore The Night - Isobar Cape Town
BMW 2 series - Gloo
The Journal - Hellocomputer Olmeca Switch On The Night - Hellocomputer
Tech. Innovation
- Chocnology - NATIVE VML
Bookly - NATIVE VML
Amarula 25th Birthday - Liquorice
Ride Epic - Injozi
SnappBox - Snapplify
PUMA "Visar" - Gloo
Blok app - a new tool for off plan property sales - Formula D interactive
Webfluential - Webfluential
FNB Joburg Art Fair - Gloo
Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa
ZoomPress 2.0 - Kazazoom Anglo American Mining Indaba Interactive Projection Table - HKLM and The Kinetic
Copywriting
- The Penguin Run - Utopia
Comedy Central "Own a Piece of South Park." - OgilvyOne Cape Town
Med-Lemon Sick Tweets - 140 BBDO
FNB League of Innovators - Gloo One Rand Man - Society / King James Group
Use of online video, audio and music
- Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa
#RoadToRancho - MotionCityFilms
The Walking Dead iPad Activation - Ireland / Davenport
Meet Your Match - Punk / King James Group Indie Channel - NATIVE VML
Newswire
- TEAMtalk Media Newswire - TEAMtalk Media
APO (African Press Organization) - APO Direct Axis Illumination Campaign - Rogerwilco
Research and Insights Projects
- Vaseline Skin Analysis In 60 Seconds - Liquorice
Understanding Financial Literacy & Debt in Low LSM Youth - NATIVE VML Nedbank - DigitLab
INDIVIDUAL & TEAM AWARDS
Best Editorial Team
- ZANEWS - Both Worlds
Daily Maverick - Daily Maverick
Burn Media - Burn Media
Between 10and5 - Between 10 and 5
Huisgenoot, YOU and DRUM editorial team - Media24 (Pty) Ltd.
South African Tourism - Flow Communications
Soccer Laduma Editorial Team - Soccer Laduma Social@Ogilvy Editorial Team - Social@Ogilvy
Best Digital/ Media Strategist
- Klaus Germann - Hellocomputer
Mike Jones - NATIVE VML
Sarietha Engelbrecht - Media24 Magazines
Jessica van der Westhuyzen - NATIVE VML Catherine Murray - Creative Spark
Best Creative/ Designer/ Copywriter/ Content Writer
- Ryan McManus - NATIVE VML
Emma Carpenter - Quirk Emile Rohlandt - Hellocomputer
Best Young Gun
- Christopher Cannoo - Saatchi & Saatchi Synergize
Joe Crann - Soccerladuma
Myka Hecht-Wendt - Saatchi & Saatchi Synergize
Victoria Smith - Saatchi & Saatchi Synergize
Sam Wells - Hellocomputer
Matthew Crisp - Liquorice David Tshabalala - SoulProviders
Best Community Manager/ Social Media Marketer
- Donovan White - NATIVE VML
Keenan Harduth - Cerebra Wilmer Müller - Huisgenoot
Best Account/ Client Service Manager
- Chantal Brunette - NATIVE VML
- Estelle Visser - Saatchi & Saatchi Synergize
Best Search Marketer
- Brett Pringle - Rogerwilco
Andre Wilkinson - Saatchi & Saatchi Synergize Graeme Stiles - Quirk
Best Journalist
- Richard Poplak - Daily Maverick
Ranjeni Munusamy - Daily Maverick
Thomas Holder - Eyewitness News
Angus Powers - Union Sports Mag
Aletta Gardner - Eyewitness News Stuart Thomas - Burn Media
Best Editor
- Branko Brkic - Daily Maverick
Alix-Rose Cowie - Between 10 and 5
Wilmer Muller - Huisgenoot
Adrian Ephraim - M&G
Izak Minnaar - SABC Digital News
Amanda Moore - Eyewitness News - Primedia Broadcasting
Michelle Atagana - Burn Media Stuart Thomas - Burn Media
- Diary of a zulu girl - Diary of a zulu girl
Best Ad-Ops Team
- MECGroup Ad Ops - MECGroup
Sizmek - Sizmek Mark 1 Ad Ops Team - Mark 1 Media
Jarred Cinman, IAB Chairman, says "The re-imagined IAB Bookmark awards are one of the many initiatives planned by the IAB to grow, support and sustain a vibrant digital industry. We say congratulations to all our finalists, we look forward to awarding Pixels to the worthy winners on the night."
For more information, visit http://iabsa.net/summit/home/