Visa launches new programme

The growth of the luxury segment within the Asia Pacific and CEMEA regions has been remarkable over the past two years, with the world's population of High-Net-Worth-Individuals growing by 17.1% to 10 million in 2009. Visa's recent research to gain insight into this affluent market, defined key interests in areas such as dining, reading, golf, wine and charity, which have been pivotal in the development of its Premium Access programme.

This targeted research has enabled the card to tailor consequent benefit programmes to specific markets, such as Infinite and Platinum cardholders in South Africa. Given the results of the research and the demand for a customised product, the card has partnered with some of the leading luxury specialists, both locally and internationally to meet the growing demand for luxury lifestyles by the affluent segment.

"We have developed a range of travel, shopping, dining and lifestyle offers that cater for a diverse affluent market that want to get the best out of spending with their Visa card both within South Africa and abroad," says Jeff Cisewski, head of products at Visa Sub-Saharan Africa.

For more information, go to www.visaplatinum.co.za or www.visainifinite.com.