Planet technologies puts CRM on the map
When Microsoft began demoing early betas of its newest CRM iteration, Dynamics CRM 2011, it used map-based examples to show off the functionality. Problem was, there were no robust mapping features actually embedded in the application, which got Paul Reitmeyer, senior CRM consultant at Planet Technologies thinking.
"We realised that we could offer a mapping visual as an add-on, incorporated into the various features such as "Cases," or "Service," Reitmeyer told CRM Buyer.
Which is exactly what the company, a Microsoft Gold Certified Partner, has done with Maps for CRM 2011, its second application for CRM 2011, which can now be found in Microsoft CRM App Store.
Essentially, the add-on lets users plot Cases, or customer service instances, on a map. Planet Technologies plans to introduce the functionality in other elements of CRM 2011, such as Accounts, Reitmeyer said.
Read the full article on E-CommerceTimes.com.
