2010 CRM excellence award announced

12 Jul 2010

Technology Marketing Corporation (TMC), Customer Interaction Solutions magazine has named SAS a winner of a 2010 CRM Excellence Award for its customer intelligence system. Winners must demonstrate the improvements their products have made in a client's business and are chosen because of their product or service's ability to help extend and expand the customer relationship to cover the entire enterprise and the entire lifetime of the customer.

"These awards honour companies that have proven to be true CRM partners to their customers and clients. The companies selected have demonstrated to the editors of customer interaction solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious assets...their customers," said Rich Tehrani, CEO, TMC.

Enhance customer insights; improve customer retention

SAS Customer Intelligence enables companies to deepen customer insights, choreograph customer interactions and continuously improve the organisation's marketing performance. Its international customers include DeutschlandCard, First Citizens Bank, Grupo Santander, MBNA, Staples, US Bank and Wakefern Food Corp.

Most recently, it has Social Media Analytics and Customer Link Analytics to its suite of analytic marketing solutions. Social Media Analytics integrates, analyses, and enables organisations to act on intelligence gleaned from online conversations occurring across professional and consumer-generated media sites. It enables organisations to attribute online conversations to specific parts of their business, allowing an accelerated response to shifts in the marketplace.

The Customer Link Analytics improves customer retention, cross-sell and up-sell by enabling marketers to identify social communities based on relationships between customers, measure and segment customers based on social influence, and target customers based on changes within their social communities.