Real-time analytics makes for happy, loyal customers
So, how can companies ensure that their employees deliver a personalised and relevant customer experience?
Incorporating real-time decisioning software into an existing CRM system can help employees deliver the best possible experience when interacting with customers. Real-time decisioning software sits behind an existing CRM system to provide the most accurate and targeted sales or service offer for each individual customer, at the specific moment of interaction. Driven by advanced analytics, this software also enables employees to avoid approaching customers with irrelevant offers, helping to improve the customer's overall interaction experience.
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