“Loyalty programmes are crucial during tough economic times and the market is bound to see these escalate as we draw closer to Christmas,” explains Lyn Davis, marketing director of Z-Card. “Brands need to retain consumers, and consumers need to feel appreciated if they are to remain loyal to those brands. That's why these cards have made the process of communicating with consumers and potential LiveLife members, simple but effective.
The loyalty card was designed specifically so that the front plastic cover is the main member's actual membership card. Consumers simply detach their membership card from the rest of card and activate it in store, at the point of sale.
Once detached, members still have an intact card, the size of a credit card, which contains pertinent information about LiveLife benefits and rewards. “Not only will consumers realise that they are getting something back, but the entire process has their convenience in mind. The bottom line is that happy consumers ensure more sales,” says Davis.
Participating stores include Quiksilver, Roxy, DC, Fox, Volcom and TSS.
For more information, see: www.zcard.com
